Blog Articles from Fawkes Digital Marketing

What exactly is SEO and how does it affect my business? Let's break things down and start from the top! SEO stands for Search Engine Optimization, and we already know what a search engine is, right? Google, Yahoo, Bing, and many other websites serve as search engines, where a visitor types a phrase or word into a search box and a list of results pops up instantly. These sites look through every page of every website on the world wide web and matches results to the phrase or words searched. Optimization means making the best and most effective use of this resource, or in our case, designing your website so that search engines list it near or at the top of their search results list.

With great growth, a company needs to take a step back and look at everything it does to further provide value. We are focused not just on the local small and medium sized businesses but those across the entire country and around the world. We continually look at the paper purchased, the way our solutions work for our clients, and to the services that are offered. Each item has an impact to the bottom line of the company and if done incorrectly can truly cost the company and ultimately our customers. Keeping our budget tuned, living within our modest means, and checked constantly we can keep prices down while continually providing more value and grow each month. In just four years we've moved from a home office in Michigan City Indiana to a 2,000+ square foot office in downtown Valparaiso Indiana. We encourage everyone to read through this article on what makes JM2 Webdesigners unique and capable of meeting your businesses growing needs.

Social media is a necessity for every size business today. You need a plan and not a shotgun approach when using it to have a positive part and gain from the benefits of social media. You need to be consistent in your message, target your messages based on the social platform being used, know when to respond, how to respond, and how to engage with your target audience. Like all marketing and branding efforts for your company you need a plan of attack so that your business is shown always in the best possible light. Today we will cover twelve items that should be in your social media plan whether you are in a small town in Indiana or a larger city like Chicago Illinois.

Five years ago, in 2012, a dream, even a fantasy if you will, was started. With a year of challenging work in the city of Michigan City Indiana a business plan was developed, modified, tweaked, vetted, and tweaked some more. Change was wanted, and needed, in the web design and marketing space. Having worked for several years at a printing company that did marketing I saw a lot of great old school things that still worked well today but could be enhanced with software and an eye on the future. After a year of work, saving money, the dream started to become a reality. This is the story of the four-year journey that JM2 Webdesigners & Marketing has made.

With an effective inbound marketing strategy one of the items businesses will use is email newsletters to reach their audience. Your audience may be in a nearby town like Merrillville Indiana for us in Valparaiso or could be across the country in Amarillo Texas. When your product reaches across the country email is an effective means of communication. No matter your target audience email marketing has a lot of potential to drive people to you and inform them about your company even with the standard 15-30% open ratio. Today we will look at effective ways to utilize email marketing effectively for part of your inbound marketing strategy. We say "part of" as your inbound marketing strategy needs to cover multiple marketing methods.

The phrase that we hear over and over of "the best things in life are free" has seemingly lost it's impact and meaning through decades of ad nauseam use and the almost obligatory use on every marketing and business avenue known to humankind. Free has become free with an asterisk, making it all but free and losing any impact of the original's implications.

When working on designing and creating sites for our clients we often look at how color theory plays a factor in drawing people in, bringing out emotion, and telling a story without words. As we look at color we use it as a base of all our designs. Today we will look at and see how color theory influences your marketing efforts both on and offline.

A blog is a way to give valuable knowledge and information that shows that you are the expert in the industry you are serving. You are showing your company as the industry leader and expert that others will want to follow and emulate. The information you provide should help current customers and potential customers while also letting your competitors know that you are the leader that they should emulate.

We previously talked about how text marketing is an effective tool when it comes to marketing your business and how business owners have a form of promotion that comes with a high open and utilization rate. It's this unexpected versatility and reach that turns text marketing into an effective machine. Now that we know just how useful it is, the two questions that remain are who can use it and how can they use it?