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Content is Crucial to SEO Success

Content is Crucial to SEO Success

By John Marx on 9/23/2016
When it comes to getting your website indexed on the search engines you need high-quality content that tells a story to your users. This story needs to be clear, concise, and most importantly covers what your users are looking for.
Maximizing Mobile Marketing

Maximizing Mobile Marketing

By John Marx on 9/22/2016
When it comes to marketing today mobile is becoming more of a key player. Mobile text marketing or SMS marketing has a standard open rate of 98% compared to 30% with email marketing. On top of that only 1% of SMS marketing messages are considered spam due to the fact the loyal customer has to opt-in to receive the messages. By adding just one person coming back per week that might not otherwise come to your location you will not only pay for text messaging but start to make more money. In this article we're going to cover the core benefits of what SMS marketing is and how your business can benefit from having it to drive more revenue to your door.
Longer Tweets are Here!

Longer Tweets are Here!

By on 9/21/2016

The days of having to make the choice between your message and your media are about to become a thing of the past thanks to Twitter's latest character length update.

Pictures, GIFS, videos, links to quoted tweets and polls will no longer count towards your overall 140 character word count. This means that your posts will now allow you to tweet as you normally would without having to worry about other media taking away from your character count.

Creating a Culture that treats employees like CEO's

Creating a Culture that treats employees like CEO's

By on 9/20/2016

When do employees become more than just employees?

It's a question that businesses ask themselves but few often seek the solution. What are the key ingredients in creating a company culture like Google, Zappos and Pixar when employees don't just work, they love working?

Handling SEO for your company

Handling SEO for your company

By John Marx on 9/19/2016
As we work on content writing, graphic design, social media and search engine optimization (SEO) we often look at what a typical day looks like. Below is a list of what we do for our clients on a weekly and daily basis.
Why your website needs a staging server

Why your website needs a staging server

By John Marx on 9/14/2016
As more content management systems (CMS) having automated updates built-in the need for a staging server is critical. In our environment we have a development environment which is our development machines, a testing or UAT server, a staging server which is verification of a move right after everything having been tested, and finally a production (prod) server. With a UAT and staging server you will be as close to the production environments as possible. The reason is for this is so that you can closely test performance and usability before moving items into the production environment.
Pogo-sticking Search Engine Optimization

Pogo-sticking Search Engine Optimization

By John Marx on 9/12/2016
Pogo-sticking is not like the pogo sticks many of us grew up as a kid. When we talk about pogo-sticking this is when a person types a search term in the search engines, click on a link and then immediately after reaching a page clicks the back button as the page they landed on was not what they were looking for. In the terms of a business when pogo-sticking happens on their page a lost sale has most likely just happened.
Giving Away Valuable Business Advice

Giving Away Valuable Business Advice

By John Marx on 9/11/2016
Often when we are out and about working at Valparaiso Uptown Café we are often asked by one of our loyal blog readers why we continue to give away knowledge that we can easily charge for. In fact, we do charge for the knowledge we share and give away. The reason we do so is to show our expertise to others. Those that pay for us to do work for them like to know we are industry experts while others have the time available to handle the tasks themselves but often don't have the time to do it themselves.
Blogging for Confidence and to Inspire

Blogging for Confidence and to Inspire

By John Marx on 9/9/2016
When you start to blog you have a sense of excitement that you are going to do something continuously to not only help others but also to help yourself grow. Having a blog helps refine and improve what you are already passionate about. This passion is what helps you grow from good to great. When you curate (aka share) others people's content you are helping them grow but not yourself. Having a blog allows you to grow yourself and at the same time your company. In today's article we'll discuss why it's not only important but imperative to blog to make your business stronger.
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