Blog Articles from Fawkes Digital Marketing

Facebook users may have noticed that video has become a much more prominent feature over the past year with advertisers, news organizations and businesses heavily pushing video content to attract users.

We see color every day or shades of grey for those that have color blindness. Color is an important part of our lives for forming opinions, feeling emotion, and conveying a message to your audience. Today we will look at what colors typically mean and how they can help you get your message across to your target audience.

As part of any good search engine optimization or SEO technique is to provide consistent content to your audience. Consistency comes in many forms when it comes to blog posts When we are sitting in our downtown Valparaiso Indiana office looking out the window and hear the cars drive by in the early morning there are periods of silence. This silence allows us to reflect on the past traffic and think about the traffic that is about to come. Your blog post is similar in that you write a post, publish the post, and then think of the next one. You'll then repeat the process. But what all goes into a quality blog post and how can it help you with your search engine optimization? Well, let's read on and find out.

Every page has a brief description outlining what your page is about. This description the normal human will never see on the website itself. You will see it within the search results if the search engine believes your description portrays an accurate representation of your page. Having a poorly crafted description could turn off a wood be customer off while a well-crafted description will not only bring them in wanting to know more but be your first step in the sales process. Let's delve in and learn what the META description is and how it can help you increase your visitor traffic to your website.

It's time to talk about the pieces of our business that no business owner ever hopes to be discussing. Being prepared though is the first step in this situation. Dealing with your own mistakes, mistakes of employees, mistakes of other customers, misconceptions, missed expectations, and dealing with people that are just unhappy with your services. How you handle these situations will either turn them into an advocate or make them your worse enemy. Let's shoot for your advocate! Whenever we take on a project for our SEO and social media Business Improvement Plan clients we do an onboarding meeting whether on the phone or in-person. We discuss how to deal with negative reviews and remarks. In this article, we are going to talk solely on about the review side but pertains to any negative attributes you receive regarding your products, service, or business.

As we continue to do a lot of local SEO which accounts for half of our daily work there is a large portion of our clients that sell nationally as well. These clients are already optimized for local search using items like latitude and longitude, local specific words, etc. so the search engines know where they are. Today one asked if they are configured for local SEO how does that help them in the national scene of SEO and if the local SEO optimizations might be hurting or holding them back. Today we look at these questions in a bit more detail.

When it comes to the search engines keywords are truly dead. This doesn't mean you should completely forget about them but they should not be as much of a focus as people still put on them. The search engines are a lot smarter today than they were five years ago. If your strategy is about keywords like "web design Valparaiso Indiana" you are missing the point of what the search engines are doing in today's world. Let's explore why keywords are dead and how you should change your search engine strategy.

Having people visit your website is one of the hardest things about being online. You can do paid advertising but that will only get you so far and often are not the key people you are looking for. When it comes to search engines you have paid and organic with organic being the free part of the search engines. Today we are going to talk about the organic parts of search engine optimization or SEO. Everything we outline is items you can do yourself (e.g. you do not have to hire a company like JM2 Webdesigners & Marketing out of Valparaiso Indiana – we hope you do but we know not everyone has the money and does have the time to do it themselves).

If you own a business page on Facebook, you may have heard about being Facebook verified. What appears to be a simple check mark next to your business's name, the purpose it serves means so much more.