Blog Articles from Fawkes Digital Marketing

The internet is a fast moving machine where performance is key to being successful. There are design trends that look cool but can negatively affect your visitor performance. Many of these trends are good as they improve the overall user experience (UX); others though make the experience worse after the "wow" factor has been seen one or two times. A positive user experience is one that enhances, doesn't slow a site visitor down, doesn't distract, aligns with the core objective of the site, and doesn't have to get them to think of "what do I need to do here". Many design trends over the past year have some great "wow" factor but can actually hurt your search engine optimization, slow down your website, and detract from what you are promoting.

A crucial aspect to any search engine optimization (SEO) strategy is to know where your users are coming from. This article will help you streamline your marketing efforts and know where they are coming from. We will be talking about UTM codes and how you can use them to to quantify your marketing efforts and show the business owner where money has been spent and that it is being spent for the right reason.

No matter what your content management system (CMS) is you will find that they all have several things in common that can help you achieve a great search engine optimization (SEO) for your website. Google has very clearly stated that content is king, links rank right next to the king, and that they utilize machine learning artificial intelligence (RankBrain) as the third most important ranking factor. With all of this public knowledge of how Google works can we take advantage of this information to better promote our website? Today, we are going to look at some core ways to improve your SEO to increase your website traffic.

Only a few short years ago people were stuffing keywords into their websites to try and rank better on the search engines. With faster computers comes new capabilities. Natural text is now the most popular way of interacting with their content on the internet. This change requires a shift in the way information is written on the internet to be found.

What is the value to a business to have an employee that works for you 24x7 and constantly promotes your business in a way your business wants in a consistent way to every customer? This is what we are going to cover today as your website is actually not a website at all. It is an employee, that works for you. Not only is this an employee it has the potential to being your most diverse employee. A website is typically seen as a sales tool and it is. A website is much more than that. It is a public relations tool. It is a customer service tool. It is a way to connect with current and future customers.

Evergreen content can drive visitors to your website weeks, months, even years after it's been created. Evergreen content is content that can and does stand the test of time. When your content is able to last you will gain more visitors to your website. Many of the blogs we have written a year or more ago are still to this day some of our most viewed articles. When we see this in our site statistics we know we have some great evergreen content. In today's article we will cover what evergreen content is, what we have found out over the years makes ever green content, and how you too can have this type of content.

Everything outlined here you should never do ever! These are all techniques we have found that "SEO Experts" (they are NOT) have used in the past 6 months that do web design in Northwest Indiana. We will not mention names but as they read this they will know who they are and hopefully correct their ways. This is to be an educational article for those wanting to make certain they do not do this as it will ruin your online reputation with the search engines and cost you not only your rankings but also money to fix.

One of the core problems people face with a website is that they plan for success. They make a list of items they want on a website. They make a list of items they do not want on a website. What people tend to miss is what "defines success" to be considered a success. In this article we will discuss items to make your website a success.

No we are not talking the force from one of our favorite movies; Star Wars. What we are referring to is forcing users to provide you with their name/email address on your terms to read articles and information on the internet rather than their terms. There are two beliefs and we will cover both of these along with what we do and how we have increased our business. Let's go on this debatable journey.