Blog Articles from Fawkes Digital Marketing

Over the weekend I was talking with a friend and the conversation turned to the feature on Facebook referred to as "On This Day". This features is where Facebook reminds you of events that happened on a particular day. There are some negative thoughts people have about this feature that tend to happen. Either that day had tragedy in it, a life event that you prefer not to remember, or is in relation to a person that you no longer want to be reminded about. Today we will delve into this and explain how to filter based on either a specific date or a person.

We all can't have the most exciting of company brands or huge budgets to make it exciting. You may provide one of the services that truly isn't super exciting to talk about but necessary to everyone in one way or another. You provide products and services that are used either daily or occasionally. Big business is known for their exciting and ever engaging social media marketing campaigns due to the huge budgets that they can get overly creative and take boring into exciting. This doesn't mean if you are a bank, credit union, funeral home, pawn shop, dry cleaner, lawyer, restaurant, etc. without a big budget that you can't have an engaging social media strategy that people will enjoy. In fact, there are ways you can start to engage your audience to make your brand more fun. Let's look at some ways you can go from boring to engaging using social media.

No, we are not talking about taking a nap. Those are great in certain situations. We are referring of NAP when it comes to your search engine optimization efforts or SEO. NAP stands for Name, Address, and Phone number. This information is critical for SEO to be effective and accurate. With a proper NAP setup, every search engine and wherever your customer goes will have a consistent experience on finding your business online. In this article, we will cover the core steps of NAP and why it is critical for your business to rank well on the search engines.

Text messaging is more than sending messages to friends and family. It has quietly become an incredibly effective marketing tool for businesses to send promotions, information, and sales pitches to their clients. While it's easy to assume that text messages wouldn't be an effective way to reach clients and customers due to the unfortunate tendency for people to become annoyed with an overabundance of texts, research and experience have produced surprisingly contrary results and shown to be an incredibly effective form of reaching out and making sales.

The best marketing plans whether written for digital or in the real-world can go bad. Those that maintain social media accounts always dread and even fear when news gets out and goes viral that is negative (we never complain when it is a positive interactions). What if that information goes beyond online and into the real-world? We are going to cover many of the high-level items that need to happen when something bad happens. It could be solely online, offline (print, television, radio, or even verbal), or a combination of the two. We are going to cover some of the higher level the dos and don'ts that you need to be cognizant of when dealing with these types of problems.

Business owners are the ones who truly understand the time-tested concepts of time and money. Businesses cannot afford any wasted time, as this misused time leads to a loss of revenue, something that all businesses, no matter their size, will suffer from.

Search Engine Optimization or SEO can't be done in a single day. You can in one day though make a lot of small changes and improvements that will help you get a great jump start on improving your SEO. The improvements we outline today are all foundational items that are needed for any SEO and items we've been fixing left and right for many clients we've taken on updating their websites over the past several months.

A top question about managing a social media account with current and potential clients social media companies here is what is a social media management, what do you do, why do I need one, and what doesn't it do. The conversations then always turn to how can having another company help my business grow and how much control do I still have in my own company's destiny if someone else is running my online social media campaigns? Today we are going to delve into these common social media questions and answer them for you. Whether you are in Northwest Indiana, Tucson Arizona, or in Dallas Texas the management of a social media accounts at the high-level is the same.

For anyone involved in business or sales, you have most likely heard the term "The Sales Funnel". While the name may seem self-explanatory, there is a considerable amount of thought and planning that goes into a successful sales funnel. While each business's sales funnel will vary with the nuances of their business, there is a fundamental structure that all sales funnels follow. What are these fundamentals? I'm so glad you asked.