Fawkes Digital Marketing

We often want change in our lives and continue to live in our comfort zone. In the past four months I have pushed myself harder to be outside of my comfort zone and it's taught me some very valuable lessons that many would've said "duh" to. We all learn and grow at our own pace. A pace that we set for ourselves and one that allows us to become better at a pace that works for us.

We pride ourselves when it comes to educating, informing, and teaching our clients in all aspects of social media and websites. We believe every client is more than capable of doing the work themselves and that we are their tool so they can focus on their business rather than the marketing aspects. A client should have knowledge in doing even if they don't want to do it. They should be made aware of the latest terminology so that they comprehend any information they hear in an effective manner.

As I wait for the next festivities of the day to begin I scroll through my Twitter and Facebook feeds in anticipating of inspiration and education. As I continue to scroll endlessly I come into a realization that in the past few years we have killed off the "space" (bar) in our postings (a take on Radio Killed the Radio Star -- Buggles - Video killed the radio star 1979). No longer do you see "Merry Christmas", "Happy Holidays", or even "Happy Birthday". All we see is #MerryChristmas, #HappyHolidays, and #HappyBirthday. We have ultimately in our desire to become hash tag relevant have ultimately killed space (bar) itself.

We have won the second-best Information Technology company within Northwest Indiana multiple times. One might think being second place isn't something to talk about but for us it's a very unique item. Yes, we didn't win and we are thankful for it. It's not our core business. In fact, it's not our business at all. That's right we do not do Information Technology at all. It isn't because we aren't capable of doing it and our owner has over fifteen years of being an Information Technology administrator. So, we are extremely thankful that we have been voted second best as that shows we are truly rocking our client's websites, security, and infrastructure for them. Beyond our web servers, database servers, and mail servers we don't do Information Technology.

We see marketing content all day long but how making content that sticks are the key to content marketing success. If you are like me your phone is across the room to force you to get out of bed to turn it off so that you don't wake the rest of the family sleeping. This not only forces me to get going at 4am but also gives me my first dose of content; my daily calendar. Content is around us and that content needs to engage us so that we want more of it. Today we added our first full-time content writer with the second already set to start early next year. To get her started in writing stories not only for our clients but those that aren't our clients I started writing at 5am seven core aspects that will help our clients or any business grow with their art of storytelling. Let's delve in and see what the first seven items are and in no particular order of importance as they are all important.

There is no decision that I ever make without sleeping on it. In the past two months I've slept a lot more than normal which has allowed me to do a lot more thinking than normal. I wake up more refreshed, crazier ideas (I like crazy), and a renewed effort to be myself. I have gone from four-hour nights to six-hour nights. That increase has made some interesting changes in our company, telling the overall story for our clients, and who I am as a person. Having been in big business with companies that have 3,000 or more employees for so many years I went into what I am calling culture shock. You had to play a role, you had to fit a specific mold, and if you tried to step out of that mold you were squashed like a bug. Your individuality, creativity, and personal growth were limited to the projects you were working on. You were no longer allowed to grow. This is the nature of big business and what made me realize my love, passion, and desire for small businesses.

If you pay attention to social media, specifically Facebook, you've probably noticed that it's been going through a few changes when it comes to pages.

Yesterday we talked at the Valparaiso Chamber of Commerce AM Valpo event. We announced two items and couldn't fully get out the third within our 30-seconds we were allocated. That's okay as that is one of the great benefit of being able to write articles. Starting in 2018 we are giving away as part of our own marketing a free story about your growing business. Not only will this be for businesses in and around Valparaiso Indiana where we are located but anywhere within the United States. Below is the announcement of what is coming in 2018.

You hear it all the time about companies, marketing, and the company "brand". But WHAT IS a company brand and why is it important to the success (or failure) of your business? Branding has many meanings and definitions. A brand has been known as your company name, a slogan your company uses, a logo, the products you sell, the services you offer, a symbol you use to define your company, or a combination of these items. A "brand" has evolved over time to be these terms and more. A company brand is more than these mere objects.