Blog Articles from Fawkes Digital Marketing

We have had a project named "Project Sugar" because it is such a sweet deal. Today we are offering it to everyone. All too often we hear about clients be charged a virtual arm and a leg to get an eCommerce site up and running. Today we are going to change that. Our clients now can receive a basic eCommerce system that comes with the proverbial kitchen sink. Our clients will receive a full-featured eCommerce system starting at just $495.

Working with one company that came on board with us to help them go from Northwest Indiana to a system that could better expand nationwide. One would think any eCommerce platform would work. In fact, they are presently using an eCommerce platform that is promoted as being for nationwide use. They found it to be slow and unfriendly as they've grown over the past year. The search engine aspects are less than desirable, and customers have been complaining about the difficulty the system is to use.

When it comes to search engine optimization (SEO) one of the core items when developing your overall site plan is to design the site architecture. Having your sub-pages more than three layers deep is not good from a search engine perspective as no normal human can remember items that deep. We always shoot for a maximum of two layers deep when possible; three at most. URL structure doesn't stop there. There are many areas that should be looked at when developing your site architecture.

We have a lot of clients that we talk to about the true difference between creating unique quality content and sharing quality content. We have and will continue to state that high-quality content is the best way to get the search engines to start taking notice of your business. The problem with this process though is it takes time to get the search engines and users to notice this quality content. Sometimes taking years to achieve results. So what can be done to get your high-quality content out there as fast as possible?

Depending upon who you talk to you will find that there is a true divide when it comes to on-page versus off-page search engine optimization (SEO). We are one's where we actually fall right squarely in the middle and we feel that both are equally important to your overall search engine strategy if you want to reach page one results on the search engines.

It is pretty much impossible to create content that hasn't been talked about in the past. What can be done is put your heart, soul, and your personal expertise into the content and let it shine and resonate with your audience. When writing your content, you need to think about your audience rather than the search engines. When you write quality content that is targeted at your users your content will be seen by the search engines.

We are often asked by clients to match a competitor "guarantee" of a page one position one organic spot within the search engines. No one can do this and those that do you truly need to run from. No matter how much money is thrown at Local SEO you cannot guarantee a page one position. When it comes to your search engine optimization (SEO) results you need to do the right thing (white hat SEO techniques), having truly awesome content (content is king), and staying in it for the long haul (sounds like the stock market doesn't it?). Whether you are in a smaller and growing community like Kouts Indiana or in a big city like Chicago Illinois the techniques we will discuss pertain to all.

We all want to draw business from either the entire country or around the world. The key is you need to cultivate and grow in your local "neighborhood" first. The way you do that on the Internet is to cultivate and grow your Local SEO. When it comes to search engine optimization you have local SEO that is focused on locally rather the broader terms through regular SEO.

We are often asked how we can provide the services that we do for the prices that we do them for. We could go on for quite some time on this subject as it is dear to our hearts. Instead we are going to list the first ten items that come to us within five minutes as we feel that give you a good indication of who we are.