Blog Articles from Fawkes Digital Marketing

When it comes to being found online you need an SEO strategy to reach the maximum audience possible using solely white hat SEO techniques. We are not going to delve into white hat or black hat SEO here. We will strictly be talking tactics that we use in every blog post to achieve SEO success with content through blogging on your website. Before we even get into the article I want to be very clear that when you write do not write for the search engines to get your SEO. You want your content human readable and in a way, that is engaging and provides value to your intended audience.

We are always looking months out for preparing. We are typically scheduled out 4, 6, even 8 weeks out for our clients. The reason for this is that we want to make certain we are thinking of holidays, promotion ideas, blog ideas, social media ideas, and the individual items that are happening in the weeks ahead (e.g. New Year's Day, Trivia Day, etc.). Since content creation is a core part of what we provide to our clients with not only unique and high-quality content but aggregated content that showcases a client's unique traits we need to be thinking ahead rather than after the fact. Therefore, we are already planning for 2017. To give you an idea of what we look at we're going to look at the major items we wrote down for January 2017.

On October 14, 2014, the idea came about for a low cost and efficient eCommerce site for people in and around Valparaiso Indiana. We didn't want to charge on a per item basis whether it be a percent or a flat-fee. The goal was provide businesses the opportunity to grow without a huge overhead. The eCommerce solution we chose was called "Purchase Local" initially as we were going to focus solely within the Northwest Indiana area. Flash forward 2 years, some company growth, and "Side Walk Shop" was born. Based on the same premise of the purchase local concepts this will be nationwide with a full marketing budget and team standing behind it.

This past weekend we met with two great clients on Saturday about how together we will work collaboratively together with their website, branding, and marketing of their organizations. The first lasted several hours about our services and digging deep into the realm of what our social media offered. The next inquired why we would want to work with their specific industry as they said they were slow pay and were by design hard to work with. In this article, we're going to look back at these two meetings and see how two different approaches align well with our Valparaiso Indiana company and why it shows why our three-year building process has put us in a place for rapid growth.

When it comes to search engine optimization or SEO it should never be considered one and done or something you can learn in a blog post or a few short hours. SEO is truly a craft that can take a good website and make it great. The opposite is also true that a good website with poorly thought out design and content can create a bad website to the search engines. In this article, we'll go over the core areas for SEO on an eCommerce website.

Today I personally worked on over 40 changes for over 30 clients. That may seem like a lot but it really wasn't. This is a typical day for our Valparaiso web design firm. What was interesting is not one of these were any of our maintenance contract customers that receive unlimited web site updates. This means I should have be billing out 10 hours of time for today. The fact is I only billed 2 hours of time. Let's look at this and see what makes our web design customer service in Valparaiso Indiana different from that of everyone else.

We have always known about the importance of storytelling when it comes to getting your message across in a fun way to your target audience. As we dig deeper into video we are reevaluating everything we know when it comes to content writing and getting the message across. Today we will cover some of the key aspects of doing a positive story telling article. This applies to not just content writing but within video as well.

Being spoiled is often looked at as not being a good thing. To receive anything you want, when you want without regards to the consequence of obtaining it is generally considered not a healthy way to go about life.

With all the talk about our new "Rock the Social" training courses there are some subjects we are not covering. The reason we are not going to cover some courses as they take too much time for a 4, 8, or even 40-hour course. One of those courses is search engine optimization (SEO). We will continue to cover search engine optimization in these articles to continue that education process for those that wish to do everything on their own.