Blog Articles

Email remains the most consistent, controllable, and profitable digital marketing channel available to businesses today. Unlike social media, you're not at the mercy of algorithms. Unlike paid ads, you're not paying for every interaction. And unlike SEO alone, you don't have to wait months to see results.

This article explains exactly how hashtags affect the algorithm in 2026, what happens when you use too many (or none), and how businesses should use them strategically - without wasting time or hurting reach.

This guide walks you through a simple, repeatable process you can use to rank content - even if you're not an SEO expert - and shows how we apply the exact same system for every Fawkes Digital Marketing customer.

Some marketers swear by them. Others blame them for poor user experience and higher bounce rates. And many businesses don't realize how much timing, intent, and execution matter.

Welcome to Fawkes Digital Marketing, where marketing doesn't just evolve - it is reborn. In a world where traditional SEO is fading and AI is reshaping how businesses are discovered, we help brands rise above the noise and claim their position as industry leaders. Guided by the phoenix, we rebuild outdated strategies into powerful growth engines designed for organic search, local dominance, AI visibility, and the next generation of search technology. This isn't marketing as usual - this is the future.

At Fawkes Digital Marketing, we see this pattern play out every single day. And the businesses that win long-term aren't the ones that panic when results don't show up immediately-they're the ones that understand how momentum is actually built.

At Fawkes Digital Marketing, we're building what's next and we are not reacting to what's old. From AI-ready SEO to future-proof local and organic strategies, we're helping brands rise above the noise before the rest of the industry catches on.

In social media marketing, one of the most common questions businesses ask is also one of the most misunderstood:

Search has changed more in the last few years than it did in the previous two decades. What once revolved around keywords and backlinks now involves artificial intelligence, intent modeling, and generative search engines.

The digital landscape is constantly evolving, and with the explosive growth of Artificial Intelligence, a new frontier in web management has emerged. While robots.txt has long been the gatekeeper for traditional web crawlers, the rise of large language models (LLMs) and generative AI demands a more nuanced approach. Enter llms.txt - a crucial, yet often overlooked, directive for agencies and businesses alike.

Learn why ADA website compliance matters, why plugins aren't enough, and how real accessibility protects your business from lawsuits and builds trust.

For digital marketers, the holiday season is less a sprint and more a high-stakes marathon. Email marketing consistently delivers the highest ROI of any digital channel, making the period between Halloween and New Year's the single most critical window for brand growth and revenue generation.

Hashtags are one of the most powerful tools for increasing visibility, engagement, and brand recognition across social media. When used correctly, they help your content reach the right audience, join trending conversations, and build long-term awareness for your business. But when used incorrectly or inconsistently, they can clutter your message and limit your reach. This complete guide from Fawkes Digital Marketing breaks down everything you need to know from choosing the right hashtags to advanced optimization techniques so you can confidently use them to grow your brand and achieve measurable results online.

If you've ever posted hundreds of photos from an event on Facebook and wondered why your engagement felt... flat you're not alone. In fact, one of the most overlooked strategies for increasing reach and interaction on social media is as simple as this:

If you've ever wondered what's arriving in your mailbox before you get home, USPS Informed Delivery makes that possible. It's a free, secure service from the United States Postal Service that lets you digitally preview your mail and track packages - all from your phone or computer.

In today's digital world, managing mail doesn't have to mean checking a physical box every day. Whether you're a small business owner, remote professional, or frequent traveler, virtual mailboxes have become a convenient and secure alternative to traditional mail management.

Your website is often your business's first impression and when it comes to WordPress, keeping it running smoothly requires more than just hosting it somewhere. Regular maintenance, backups, testing, and performance optimization are all essential for ensuring uptime, security, and user experience.

For local businesses (like law firms, restaurants, salons, contractors, etc.), GEO + local SEO becomes even more powerful. Here's how GEO applies locally:

For years, traditional Search Engine Optimization (SEO) meant climbing Google's "10 blue links" to capture clicks from people searching for products or services. But today, consumers increasingly rely on Generative AI search-ChatGPT, Gemini, Perplexity, and Google's own AI Overviews-when making buying decisions.

In the rapidly evolving landscape of technology, Large Language Models (LLMs) like ChatGPT, Perplexity, Claude, and others are becoming increasingly significant. If you're looking to enhance your brand's presence in these models, you need to adopt a strategic approach to content creation and digital visibility. This guide will walk you through the essential steps to rank in LLMs effectively, providing actionable insights and expert tips on navigating this dynamic space.

AIO Search, short for "All-In-One Search," is a versatile and robust search engine designed to simplify the way users search for information across multiple platforms. It significantly enhances the search experience by aggregating search results from a variety of sources, such as websites, social networks, and even multimedia repositories. This tool is particularly useful for users who need to gather comprehensive information from the web without the need to visit multiple search engines separately.

In a groundbreaking update this week, Brilliance CRM has amplified its AI capabilities from a single platform to four, significantly enhancing its utility and reach across various modules. The update marks a transformative moment in how businesses can leverage artificial intelligence to streamline processes, ensure content quality, and engage more effectively with their audiences.

The world of search is changing. It's no longer just about getting on the first page of Google; it's about winning the "answer." With the rise of AI-powered search, your business's online visibility depends on a new, smarter strategy.

Organic SEO refers to the techniques and strategies used to rank a website naturally in search engine results pages (SERPs) without paying for advertisements. It focuses on delivering quality content, using relevant keywords, and enhancing user experience to gain higher search rankings.