Blog Articles from Fawkes Digital Marketing

Planning and preparation may seem like a boring task to do at first. After all you can create a social media page and the typical "Hello World" post letting the world know that you are now a social media juggernaut to be reckoned with. We see this happen every week where a social media site is created and they wonder why they are not being successful.

A website is only as valuable as the information that you put into it. Wrong! You also need to get information out of your website that allows you to provide even greater value to your customers. This is what customer service is all about. If what you are using is Google Analytics for everything you are on the right path as that will get you "in the door". There are other steps you can take to further improve your online experience for your customers.

The belief on any new marketing venture for a business is that it's new, their competitors may not be using it, and that what they have done in the past is considered "good enough". When you market with newspapers, magazines, billboards, etc. you are marketing to both existing and current customers. With text marketing you are marketing to your current customers who are already loyal to your individual brand. There is a trust established in what you offer to them. They may stop in at your place frequently or infrequently for your products and services. Text marketing keeps that contact with people already interested in what you offer on a consistent basis so that you can continue to earn their business.

When you build a website one item that is rarely thought about is the conversion rate of your online forms. You can see in your Google Analytics or other analytics program that people go to a specific page. But how do they use that page once they are there? Standard analytics products will not give you that valuable information. You are up to guessing and "assuming" what your visitors are doing. With form analytics you can see clearly how long a user is using each individual field of a given field on a form, where they abandon, and how long they are on each individual field.

The rewards of content marketing are really too rich to ignore. With high-quality content you can build your brand, establish trust, create a positive reputation, and gain authority with current and future clients. People look for this content to help them make decisions and solve problems they are current facing. Once you've achieved this you will gain a loyal follower that not only comes back for information but will routinely share and promote your content to further inform others that they know.

SEO is search engine optimization. This is the practice of being found organically (non-paid) on the search engine result pages. Now saying non-paid can be a questionable topic. It can be free if you do it yourself. If you pay a company, like JM2 Webdesigners in Valparaiso Indiana, then you are paying for SEO. When you here that SEO is for being found organically and not paid it means that you are not paying the individual search engines (Google, Bing, Yahoo, etc.) to be shown in their paid listings. You are striving to be found because of your great content. Content after all is king when it comes to a great SEO strategy.

We know our customers are the life blood of our organizations. Without them we could not achieve the greatness that we have. The problem we've seen is not every customer gives us feedback. With a website though and the right tools you can actually find out about what your customers are doing. For the past three years we've used products like SumoMe, CrazyEgg, and Heatmap. Each product has had its benefits. A year and a half ago we came across a product that does everything these companies do and steps up the customer service notch. This will be the product we talk about today. This product is called Lucky Orange.

One reason we write our blogs is to dig deeper into the core fundamentals and keep our roots fully optimized and tuned for our customers. By writing we are showing our clients that we are true experts in the field as anyone can share other articles. The other benefit is we have a drive to teach others so that they don't have to spend as much time researching information. For many this can seem counterproductive as we are teaching others, even competitors, to do everything that we offer. This is true and many people will do this no matter if we teach them or not. Helping others though is in our blood and a core principal of who JM2 Webdesigners of Valparaiso is. With our teaching we are making the whole Internet a better place for all of us. For those that go through what we have here and realize that to do a full SEO optimization takes more than a few minutes of time and for those that we help they have a better understanding of what we are offering to them.

We just went through a social media workshop with the Valparaiso Chamber of Commerce. We discussed the basics and a deeper dive into what Facebook can do for your business. During this session there were many questions and we covered a lot of content in the six hours of the workshop. Below we are going to cover many of the items we talked about along with going a bit deeper in the overall process. Whether your site is already setup on Facebook or not this information will help you verify your settings or improve upon them.