Blog Articles from Fawkes Digital Marketing

Being we are now passed Facebook Likes we can continue on to our Reach. Reach is the number of people that have seen our information as well as how many people are integrating with your Facebook Business Page.

Moving beyond the overview of Facebook analytics we are now starting to get into the meat and potatoes of what you will find in the Facebook Insights (Analytics). With the Likes section you will be able to clearly see how many likes your Page has gained or lost each day based on a specific date range you've given. With this information you will learn where and how people are joining your Facebook page.

Facebook provides you with some really great analytics when you visit your page. At the top of your page is Insights which gives you some really great in-depth information. We're going to keep this article short and sweet and cover six core items you'll see on your Page. This information will help give you a quick gauge on how you're doing. We'll later go into details on the Insights and how they can benefit you.

Every time the latest search engine report comes out about how people are utilizing search on mobile devices you why are many websites not mobile friendly. The other question is why treat mobile as a second class citizen when more people are using search on mobile devices than desktop devices. We build every site in a mobile first thought process using responsive web design (RWD).

As the holiday season quickly approaches and if past trends continue shopping online this year will be greater than any of the previous years. When you are shopping you would never hand the cashier your card, tell them your pin, address, and other confidential information that they would need to steal your identity. If you purchase online without an SSL certificate you may be handing over a lot more than you realize.

Many of us just went through a daylight savings time "reset". I know here in Northwest Indiana we did and for many this was not an easy change. While this reset is easy for some for others it is often difficult as it takes time for their bodies to adjust to this schedule change. Your website, social media, and marketing plans are no difference. Some of the changes may be quick and easy while others might take some time. These time adjustments are the perfect time to reset your initiatives and start fresh with other ideas in your life. In this article we will cover some of the core aspects that you can do that are both easy and some that take more time.

Whether you perform your social media on Facebook, Instagram, Twitter, or any of the other popular sites the possibility you will make a mistake is truly great. Before you began you have most likely used the social media outlet you're going to be working on. You also most likely investigated your competitors that are both local and across the nation if not the world so that you can "do it better". By moving to social media, even with an expert, there will be uphill battles as well as mistakes that are made. In this article we will cover some of the common mistakes we see people make as well as how you can avoid them for each of the core areas.

With Halloween being our favorite holiday it's sometimes hard for us to think of the coming holidays. Our clients though may not have the same love for our love of chocolate and want to work on gaining conversions on their website for the holiday season. Whether you are a restaurant, industrial, or a retail shop the holidays are unique for each one. The holiday's present each company with some unique opportunities to build on their existing and new customer relationships.