Blog Articles from Fawkes Digital Marketing

When you have a new product or service a common issue is getting the word out about your new great solution to solve a specific problem. Using the posting (blogging) capability of LinkedIn you can make a huge impact in getting your information "out there". You will be talking to your peers about something that you are passionate about.

We all know having a great website or eCommerce website is about providing your visitors with the information that they want at the time they are looking for that information. Your social media profile is the same. People follow you as they are interested in your products and services. You need to motivate, engage and interest your audience with what matters to them. If you want to engage and keep your fans happy on Facebook you need to have your information up-to-date, informative, and engaged.

Today we are going to talk about an item that many small businesses know they need but when you're a startup you need to save costs wherever possible. Most already have an email address from Yahoo!, Gmail, AOL, Outlook.com (formally Hotmail), or use the one from our Internet providers (Comcast, Verizon, Time Warner, etc.). Many will utilize these consumer email addresses as they have gone out and gotten a free website and they just didn't come with everything you needed for a business. Spending thousands for a website just to get a real email address was out of your budget (and we don't blame you).

Startups and small businesses don't have the kind of marketing power of major brand names not because they don't have great products and services but because they are new or just have not yet grown to be the big brands. This is where social media can come help. As a company in Valparaiso, Indiana you wouldn't think we would have a large presence but over the past three years we have grown from having no clients to having several hundred in 30+ states. How we have grown is a lot due to persistence but also because of our website, newsletter, and social media strategy. In this article we'll explain some of the items we have done to grow our social media presence.

We all want our website to be the best, to have content that people want to read and use on a daily basis. We want our content to go viral and overtake the world and make us billions of dollars overnight. This is hard to achieve but with some work and listening to what Google and Bing have offered over the years we can make some strides to achieving these goals by updating and improving our websites overall content.