Blog Articles from Fawkes Digital Marketing

In November of 2014 Google came out with a mobile site check and validation tool. Many businesses scrambled to get their business website mobile aware. Many still two years later fail at mobility in many ways. This week Google released an updated Mobile Friendly Testing tool. This updated tool allows for greater growth, shows blocked files, and better explains where faults might lie.

On my way from the office this afternoon I received an email from a client wanting to BUY fans in hopes of making more money. The email they received during the middle of the night promised to do just that. It will NOT. It will hurt you long term, hurt your running contests and marketing campaigns down the road.

Building a new or maintaining an existing small business is never an easy task. We don't have all the resources to do what the big businesses do but have the same aspirations of success and growth. We have to take that leap of faith that we will succeed, get over the fear of failure, and initially we start every day off knowing that failure could be around the corner with one simple and honest mistake. Each day we persevere and see that failure grows farther in the rear-view mirror as your business continues to grow.

When it comes to finding your business online the first stop for many is the search engines. The search engines contain billions of pages of content and you want to be found in the top free organic spots. To do this one of the items you need to focus on is your page title. As we take on more customers as part of their monthly SEO we've developed a checklist that we use to optimize the page titles of a website. We will cover a good portion of these items below.

OK, so you've got your great website! It has that perfect design and graphics that will set you apart and spark the interest of your viewers. Your website says it all. It represents your business, your image, and everything you symbolize. But once you have those great visuals to draw your visitors IN, you need to keep them engaged with compelling content.

In this article we will cover a story about a potentially new client coming to us about their website not performing to their expectations. As you will find in the article during the conversation we found some pretty scary items that we hope will help educate those to be more aware of their surroundings and get everyone to do a little more due diligence in keeping up with their content.

When building a brand, it is much more than just a logo, brochure, your products, and even your website. Your brand should focus on forging a relationship with your client with the intention of doing more than expected and creating a sustainable value. Your brand is about quality of the relationships that you build on a daily basis. Your brand is aspirational, it's your promise, your values, your relationships, your commitment, and most importantly it is about YOU! In this article we will uncover several of the core aspects that we look at when helping an organization build its brand. Come follow us along in this journey.

We are in the midst of the most heated and highly contested political season in recent history. We all see the yard signs, billboards, television & radio promotions, and printed promotional material coming into our lives more each day as we get closer to the primary election season. The one question that continues to cross our minds is this age of being able to know everything about everyone is what do these candidates truly stand for? Have they waivered over the years? Why are they doing what they are doing? In this article we will delve into this very question and see ways candidates can keep us voters informed.

Planning and preparation may seem like a boring task to do at first. After all you can create a social media page and the typical "Hello World" post letting the world know that you are now a social media juggernaut to be reckoned with. We see this happen every week where a social media site is created and they wonder why they are not being successful.