Fawkes Digital Marketing

Depending upon who you talk to you will find that there is a true divide when it comes to on-page versus off-page search engine optimization (SEO). We are one's where we actually fall right squarely in the middle and we feel that both are equally important to your overall search engine strategy if you want to reach page one results on the search engines.

It is pretty much impossible to create content that hasn't been talked about in the past. What can be done is put your heart, soul, and your personal expertise into the content and let it shine and resonate with your audience. When writing your content, you need to think about your audience rather than the search engines. When you write quality content that is targeted at your users your content will be seen by the search engines.

We are often asked by clients to match a competitor "guarantee" of a page one position one organic spot within the search engines. No one can do this and those that do you truly need to run from. No matter how much money is thrown at Local SEO you cannot guarantee a page one position. When it comes to your search engine optimization (SEO) results you need to do the right thing (white hat SEO techniques), having truly awesome content (content is king), and staying in it for the long haul (sounds like the stock market doesn't it?). Whether you are in a smaller and growing community like Kouts Indiana or in a big city like Chicago Illinois the techniques we will discuss pertain to all.

We all want to draw business from either the entire country or around the world. The key is you need to cultivate and grow in your local "neighborhood" first. The way you do that on the Internet is to cultivate and grow your Local SEO. When it comes to search engine optimization you have local SEO that is focused on locally rather the broader terms through regular SEO.

We are often asked how we can provide the services that we do for the prices that we do them for. We could go on for quite some time on this subject as it is dear to our hearts. Instead we are going to list the first ten items that come to us within five minutes as we feel that give you a good indication of who we are.

The internet is a fast moving machine where performance is key to being successful. There are design trends that look cool but can negatively affect your visitor performance. Many of these trends are good as they improve the overall user experience (UX); others though make the experience worse after the "wow" factor has been seen one or two times. A positive user experience is one that enhances, doesn't slow a site visitor down, doesn't distract, aligns with the core objective of the site, and doesn't have to get them to think of "what do I need to do here". Many design trends over the past year have some great "wow" factor but can actually hurt your search engine optimization, slow down your website, and detract from what you are promoting.

A crucial aspect to any search engine optimization (SEO) strategy is to know where your users are coming from. This article will help you streamline your marketing efforts and know where they are coming from. We will be talking about UTM codes and how you can use them to to quantify your marketing efforts and show the business owner where money has been spent and that it is being spent for the right reason.

No matter what your content management system (CMS) is you will find that they all have several things in common that can help you achieve a great search engine optimization (SEO) for your website. Google has very clearly stated that content is king, links rank right next to the king, and that they utilize machine learning artificial intelligence (RankBrain) as the third most important ranking factor. With all of this public knowledge of how Google works can we take advantage of this information to better promote our website? Today, we are going to look at some core ways to improve your SEO to increase your website traffic.

Only a few short years ago people were stuffing keywords into their websites to try and rank better on the search engines. With faster computers comes new capabilities. Natural text is now the most popular way of interacting with their content on the internet. This change requires a shift in the way information is written on the internet to be found.