Blog Articles from Fawkes Digital Marketing

In 2016 we see a continued growth from what started out in 2015 with a true emphasis on the customer experience. Whether this is the interface of your website or the personalization to provide content rich information for consumers. We do see some shifts in the way the Internet works with the improvements in computer algorithms (had to say we are programmers after all). These are due to the major players (Google, Microsoft, Apple, Twitter, and Facebook) taking on more personas to make the Internet a more personable experience for users.

SEO (Search Engine Optimization) is becoming a big item lately and for good reason. Social media alone will only get you so far in the engagement process with your customers. Social media isn't your "brand", you have no control over the look-and-feel, colors, layout, etc. Companies are quickly learning that social media is important to engage their customers and their website and eCommerce sites are equally important to help close the sale. Companies want to get out the good word about their products and services and they want the search engines to work for them to get that good word out.

As we get closer to the end of 2015 we are often asked why we blog, why should I blog, what is in it for us, and why should I use it for my business in 2016? For us there is no better way to answer this than to answer why we blog as a company, what we gain from blogging, and what are some of the reasons we see that blogging is important. By explaining why and how we blog you can take that information and compare it against your business model and see if it is something that works well for you.

In our 2015 Website and Social Media Predictions we made several predictions that would happen in 2015. As the year comes to a close we are going to dig into what we predicted and what actually happened in relation to those predictions. Every one that is an industry expert whether nationally or in their local area will make such predictions.

No business wants to have low website traffic. In this article we will discuss how we help businesses increase their website traffic from our Northwest Indiana Valparaiso office. We will cover many areas people might forget about or don't put enough emphasis on when building and maintaining their website.

Our last section is covering "People". This is what social media is all about. Knowing genders, ages, proximity to your business is all about engagement with these valuable people. They have liked your page and are interested in learning about your products and services. Each of your fans has an interest in your business page or they wouldn't have liked it to become a fan of your page.

Videos are becoming importantly more valuable in gaining user engagement on Facebook. In today's analytics we look at the video aspects of our Facebook pages. If you have not posted any videos to Facebook this set of analytics will be some of the least valuable to you. For a video to count it must be watched for a minimum of 3 seconds.

As we continue our analytics journey past Facebook Business Page Views we move further into learning about our fans. For us this is one of the most exciting sections as we learn not only what posts work best with our fan base but also what times our engagement is most likely going to be the highest. This isn't just in the hour of the day but the day of the week as well.

Beyond our Facebook Reach we move beyond where we can see the what Facebook pages are being viewed as well as where the users are coming from. The Page Views tab is one of the most informative. This is where you can see the areas of your Facebook page that people visit most within your Facebook Business Page, including your timeline, info, and photos tabs.