Blog Articles from Fawkes Digital Marketing

One of the factors of search engine optimization or SEO within Northwest Indiana and beyond is there is a good way to do SEO and a bad way. The good way is known as white hat SEO and the bad way is known as black hat SEO. One way to think of the good vs bad debate is either following the law of the search engines or deciding to break it. If you are in a small city like Valparaiso Indiana or a big city like Chicago Illinois the rules and laws governed by the search engines need to be adhered to if you want to move up on the search engines.

How fun would it be to be the richest man in the world even for just a day? If you ask Jeff Bezos he can honestly say due to his company Amazon making a difference in the retail sector. Wal-Mart, Target, and others have been retail leader's due to their physical stores where we consumers can go in and purchase what we need with instant gratification. Amazon started in 1994 selling out of his garage. It seems many start out of their garage or out of their home if they don't have a garage that have become successful businesses. Some of these businesses we know nationally, like Amazon, while others are local versions making a positive difference in which they server.

You have a business that you want to grow. You want your business found online ahead of all your competitors. There are many factors that are involved to get your domain found online and above your competitors. A key piece of information is your domain authority often called DA. There are many aspects that you can do to help improve your DA. In this article, we will list several ways to improve your DA which can give you the potential (keyword: potential) of moving your rankings up in the search engines.

Having a website that is effective is a requirement of any business that wants to grow. If you are from a small city like Valparaiso Indiana or a large city like Chicago Illinois you need a website (and social media) that work together to tell your story. But why is it important for both small and big cities alike? We all can understand the big city as there is a lot of competition, big budgets, and a desire to grow to be bigger. Well, big city folk, the small city and small towns want the exact same thing and often have as many competitors and many times even more demanding customers. In big cities, you have companies that often have large marketing budgets and in small cities and towns you have a lot of startups that want to grow and become bigger than they are today. Big and small cities want to grow, make money, and contribute to their local economy. But what is needed for a website to truly achieve these results? This is something we are continually asked and we are going to cover twelve items that are required to have an effective website.

A blog is a great way to showcase your expertise, cover topics that wouldn't otherwise be a good page on your website, goes in greater detail than a specific page on your website, shows your passion, and provides fresh and relevant content for your users (which makes the search engines happy). We often hear that you should blog, and we agree with that. What is often missed is how do you blog, why you should blog, what do you write about, and what are the best practices when it comes to blogging? We'll cover each of the major items that we cover for our clients.

When it comes to websites one of the first questions we think about and our clients ask is what is the best way to get on page 1, position 1, of Google. That answer is simple. Follow all the best practices Google Webmaster Tools recommends. These best practices will let you know you need quality content, not "break the rules", write for humans (not computers), and have an easy to use navigation structure that answers the questions your visitors want to know. Sounds simple, right? Well, it is! With some time, effort, and a dedication to grow your business you can do it as well. In this article, we'll cover what you need to do for new or your existing website.

You might have noticed some changes with your business's Facebook page recently, specifically with the cover photo. Facebook business pages will now have a series of wording that goes across the front of the image or video (more on that later) that serves as a brief description of what your business is about.

As a company, we strive to be paper free yet when you walk into our office you will see a lot of it around. We know that a business without paper would be a business that doesn't exist even one that strives and lives to be as much paper free as possible. We pride ourselves on protecting the environment through every step we do. Every piece of paper is re-used, recycled, and is typically gotten in a recycled state. Many of us have tablets that have pens for note taking but that is not always the most convenient option when you have a flash of an idea pop into your head. What can a simple piece of paper do for your business that a more efficient computer can't? Let's find out.

At first, an automated system designed to answer all of your client's wants and needs, both good and bad sounds amazing. Having the ability to address concerns at any day and any time is the kind of customer service all businesses strive for. If it sounds too good to be true, it probably is as automated responders or chatbots while getting better, still, pale in comparison to good ole flesh and blood human customer service.