Blog Articles from Fawkes Digital Marketing

Feedback for any business is crucial to its success. You can learn what your customers are enjoying as well as areas for improvement. The key to any feedback is it not be attacking but helpful. The people that are providing feedback are doing so as they want to be heard. This is whether the experience is a positive one or a negative one. In the old days, we had feedback forms that could either be filled out during that stay or mailed in on a postcard. There are several ways of gaining feedback from users today and we're going to look at the top three methods of not only getting feedback but also how to protect your business from negative feedback (as much as possible).

At one time we have all procrastinated and waited until that very last moment to try and get something done. We are normally not happy with the results and the results tend to show that we rushed, didn't think everything through, and almost certainly didn't get the results we were expecting. We have seen this a lot and even with ourselves in years past where we only marketed our company when things were slowing down. We went into a panic mode saying we need to add a customer or we're doomed (well not that bad but I think you understand).

Marketing like everything isn't hard but a time-consuming process that requires diligence and a strive for excellence. There is a service marketing standard called the 7 P's of marketing. There's also an 8th P which we will also cover which extends the 7 P's to include one more (go figure). By being patient, studying your market, and taking care of your customer's needs marketing is something that can propel your business to a new level.

As a company that lives on customer service and quickly communicating we live within our email system. Not only does our internal Customer Relationship Management (CRM) system keep us informed of deadlines, new tasks (e.g. work to be done), and new leads & clients it sends and communicates with our customers. On any given day we send out hundreds of emails to keep communication at the highest level possible. Email though for us is not our primary communication method as there are a lot of downsides to it. Let's look at how we use email and how we don't.

It is no wonder that over 40% of our clients use eCommerce to sell their products and services. Nearly 8 out of every 10 Americans is using online shopping to purchase products and services. When the search engines stated 50% of the internet was using mobile there was a big push to fix websites to be mobile friendly. With roughly 80% of the internet purchasing online shouldn't you have a piece of the pie as well as being optimized to take the best advantage of it? We think so and these are my top tips for rocking your eCommerce SEO organically.

On the internet being found organically (or free) is what the internet game is about. Sure, you can pay the search engines to rank but that puts you into always paying. Why not pay on your own terms rather than on the terms of the search engines? Successful websites are ones that are found organically (and paid if you want a wider audience). Your marketing shouldn't be solely paid as that is a plan for failure. We're going to look at one of the biggest factors I continue to see when moving a website up in the search engines organically. That is pages with low word counts.

Today I want to talk about our bottom pillar of our company and that is about environmental impact. When it comes to our environment there are three approaches a company can take. They can either do something, not do something or do it partially. This is one of the easiest yet hardest things any of us could ever do as a society. Yet it is also one of the hardest as well. This is where many fall into that third area or if it's convenient they will do it and if it takes one extra amount of energy they slip into the someone else will do it phase. Let's take a look at the challenge of being friendly to the environment.

Heatmaps are dynamic and interactive reports to visually show you what users are doing not only on your website but in great detail on a given page. A heat map will overlay colors on your website to show where users are clicking, where mouse movements are (e.g. this is considered eye tracking as well!), how far down on a page someone scrolls, percentage of clicks on a given area, and many will even allow you to export the information for deeper dives in analytics software or spreadsheets.

Digital Marketing is one of the key areas that we cover for our clients and creating a digital marketing plan is critical to any success. What I will be covering today is the foundational blocks to creating a plan that will allow any small business to grow online. A digital marketing plan can be done on a single sheet of paper. It won't be complete but will give you a start. What I am going to cover is something a bit deeper than the single page start and not as complete as a book. This is what I feel every business needs at a minimum to be successful and grow their business online