Blog Articles from Fawkes Digital Marketing

We believe that small business truly makes our communities grow. They have heart, passion, raise their families, and are 100% committed to our communities. We believe big business is important but will never be as vested in our local community as much as small business. To that end we look for ways to improve small business search engine optimization for small business whether you are in Valparaiso, Merrillville, or in a big city like Chicago. These SEO techniques work for every small business.

Consistency is the foundation for success in all aspects of life. The constantly repeating, almost instantaneous execution of a perfect golf swing or a piano master performing a near-perfect rendition of Chopin's piano concerto comes from years of repeated practice until perfection.

We are often asked why we work with small business and nothing else. That wasn't always the case but small business is what we only work on now and the answer is quite simple. Small business make up 3/4 of the businesses within the United States which is a large group of businesses to work with. Five years ago, we went straight to the big box stores for everything as we were selfishly looking at just saving a few pennies (literally just pennies). As we saw spending these pennies on a small business were not only possible but made us happy and we established relationships with these businesses. This change happened and was our wakeup moment when we started our own web design and marketing small business in Michigan City Indiana. Our eyes opened, and we started to "see the light" of what was really driving the American economy. It isn't these large stores but the small business that invest in our local communities that made our communities grow.

We let all our clients know about the importance of content. In that regard why is content truly important, how can it increase your effectiveness, and how can it help you grow your small business? When you have content that is designed to drive an interaction that creates a sale you can easily create a goal within your analytics software, track it, and justify the contents success and value. In most cases success from your quality content happens over a period. Quality content will showcase your expertise, build trust, educate, and establish your brand as a leader in your industry. In this article we will delve into five key items of why quality content is important to your brand.

You are starting your new business in Valparaiso Indiana (replace with your town/city name here). You have a lot on your mind and truly lot of work to do. When you start you wear many hats and years from now you'll still be wearing those hats even with a growing team. Starting a business requires a lot of juggling on your part, dedication, and passion. Checklists are one of the most valuable assets a growing small business owner will use. It allows you to stick on-task, on-time, and hopefully on-budget. We hear from other business owners, startups, and even business consultants and are amazed at what we've done as well as how we've done it. I have a series of articles that I will be sharing that will help businesses get started and hopefully started better than we did. As you are building your list for your new business or if you have a growing and established small business these five tips will help you better market your company online.

There are all kinds of ways of getting yourself out there as a company and showcasing your expertise for others. For many there is a centralized figure head who becomes the voice of the company. We're not that and we truly hate when one person "is the man (or woman)"! We do not believe that one person will make a company; and shouldn't. We believe that a team consists of a group of people that are truly good at what they do but together those good people become great. This is what makes JM2 Webdesigners & Marketing of Valparaiso Indiana unique and different. The owner (me; John) give equal say to everyone as it's not about "me". What we do for our small business customers is about them and to help our clients grow takes an entire team and not one person. We volunteer our time and talent to talk in front of groups and organizations. Not for sales pitches (of course that is an underlying cause but not our motivation). We want the local population to become more educated, informed, and have a better understanding of what digital marketing for small business is and can be. In this article, I am going to talk about a recent talk Kyle and I did with First Trust Credit Union of Michigan City Indiana.

We are JM2 (JM Squared) Webdesigners & Marketing from Valparaiso Indiana but that is not what we are talking about today. We are going to talk about the power of two great digital marketing products that separate are good but together can be great. We hear many social media marketers say you need social media and a website is a waste of your dollars and marketing time. We hear the opposite from those that do websites but not social media in that you only need a website and social media is a waste. Both thought processes are the furthest from the truth. Quality marketing requires you to use both and use both effectively! They should work together, complement each other, and help drive traffic to each other. Why you need both we will describe in this article and this will certainly not be a complete list, but it surely will show you why you need both.

Some people are stat crazy when given the option. The numbers, charts, and comparisons can give a wealth of information for people to analyze and formulate their next move with.

I was asked by an old school friend that I used to play soccer and other activities with. This will not be a technical blog like others but a "life blog article" where I look at who I am as a person, husband, and a person on this planet we call Earth. Like most we've grown apart due to distance, time, and having different lives. This doesn't mean that we can't help each other. This past week a core value that I call "Rule #1" came into full affect that made me angry, upset, and ready to do things I did as an adolescent when I lived back in Chesterton Indiana. This wouldn't be a big deal for most as it wouldn't be a truly big deal but when one makes a life altering change you don't want to revert back to that. One item I've always done is sleep on every decision before acting. This time, like every other time, has helped me. Let's see what I wrote to my friend as well as a bit more detail on it.