Blog Articles from Fawkes Digital Marketing

In today’s digital-first world, being easily found online is crucial for any business. Google Business Profile (GBP) is a powerful, free tool that gives businesses the opportunity to manage their online presence on Google Search and Maps. An optimized Google Business Profile can boost visibility, attract new customers, and help you maintain control over how your business appears in search results. Here’s an in-depth look at why having a Google Business Profile is essential for your business and the benefits it brings.

In today’s digital landscape, your business reputation is a critical component of success. A strong, positive reputation not only builds customer trust but also directly impacts business growth and online visibility. Reputation management is about proactively managing how your business is perceived online, ensuring that your brand message aligns with customer experiences and expectations. Here’s why every business should prioritize reputation management—and how it can improve SEO as an added advantage.

In the world of website hosting, you often get what you pay for. While cheap hosting options with thousands of users on one server might seem appealing due to their low prices, they can be a risky choice for businesses and serious website owners. Managed WordPress hosting, with fewer users per server and expert-level support, can provide substantial benefits in terms of speed, security, and reliability. Here’s why investing in a managed WordPress hosting solution is worth every penny.

Buying reviews, using AI-generated testimonials, and suppressing negative feedback are among the practices that could land you in hot water with the Feds.Lina Khan, chair of the Federal Trade Commission (FTC), announced on Monday that a new ban on fake online reviews and testimonials has now gone into effect. The rules are aimed at protecting consumers from unscrupulous reviews, which could misleadingly influence their decision to purchase a product.

When it comes to SEO (search engine optimization), optimizing images is often overlooked but can significantly impact search rankings, user experience, and page load speed. An important aspect of image optimization is naming images correctly, which can drive more traffic from search engines to your site. This guide will walk you through the essentials of naming images for SEO and outline key tips to help you get the most out of your visual content.

When it comes to email security, YOU are the first line of defense to protect your customers and YOUR business's reputation. Phishing attacks account for one-third of all security violations in business today. Reducing your domain from being used in phishing attacks can be easily done, and we will cover everything you need to do. We'll do our best to make this non-technical while providing you with enough technical knowledge that you can speak with knowledge about the subject.

As Facebook makes its move toward groups having a higher presence we have upgraded our social media management to include a Facebook Group as part of our social experience. Facebook Groups though having high importance on Facebook is definitely not for all companies.

We're noticing a recurring issue with subject lines that lack impact, resulting in open rates of less than 10%. This situation often leads to the misconception that email marketing isn't effective. The key change needed is in crafting subject lines that resonate with your recipients, making your bulk emails more successful.