Blog Articles from Fawkes Digital Marketing

In today's digital-first world, privacy concerns are at an all-time high. Consumers want to know that their data is safe, secure, and handled responsibly. For businesses, this means that a robust privacy statement isn't just good practice—it's essential for compliance, trust-building, and protecting both your business and customers.

Taking over a Google Ads account requires a deep understanding of the current setup, goals, and performance metrics. Here are key questions to ask and steps for analyzing whether the campaigns are working effectively.

OpenAI's ChatGPT has recently integrated a search function, enabling it to access and provide real-time information from the web. To enhance the visibility of your website within ChatGPT's search results, consider the following strategies.

Marketing is essential for business growth, but many companies overlook the potential tax benefits associated with their marketing expenditures. Partnering with a trusted marketing agency like Fawkes Digital Marketing not only elevates your business's visibility and engagement but can also provide significant tax savings. By understanding how to classify and leverage marketing expenses, companies can make their marketing investments work even harder. Here's a guide to using your marketing expenses with Fawkes Digital Marketing as tax write-offs to boost your financial efficiency and minimize your tax liability.

Email deliverability is affected by multiple factors, from the technical configuration of your email domain to reputation management. This guide covers everything you need to know, including essential protocols, authentication, security configurations, reputation management, and best practices for improving deliverability. By following this guide, you can optimize your email setup and improve the chances of reaching the inbox every time.

In the fast-paced and competitive world of the restaurant industry, finding effective ways to engage customers, fill seats, and increase sales can be challenging. With people constantly on their phones, SMS marketing has emerged as one of the most powerful tools for connecting with customers in real time. SMS allows you to reach your customers directly with timely offers, updates, and promotions that can drive them to your restaurant. Here's how SMS marketing can help your restaurant grow and why it's worth considering as part of your marketing strategy.

In today's competitive digital landscape, having a strong online presence is essential for any business looking to attract and retain customers. While there are countless ways to improve your visibility, some of the most impactful strategies are time-consuming and require specialized knowledge. That's where partnering with a marketing company like Fawkes Digital Marketing can make all the difference. By entrusting these tasks to professionals, you can focus on what you do best—running your business—while we handle the strategic marketing initiatives that will move the needle with search engines and drive qualified traffic to your website. Here are the top 10 marketing actions that can boost your business's online presence and why working with Fawkes Digital Marketing can help you achieve optimal results.

Becoming a Google Local Service Business (GLSB) offers numerous advantages for businesses that provide local services, helping them to stand out in search results, build trust with potential customers, and generate more qualified leads.

In today's digital landscape, website security is paramount. Cyber threats, data breaches, and malware attacks are on the rise, and businesses of all sizes are vulnerable. A single security incident can damage your reputation, compromise customer trust, and lead to financial losses. At Fawkes Digital Marketing, we understand the importance of security, and we have built comprehensive monthly maintenance programs that prioritize the safety and integrity of your website. Here's why website security is essential and how our maintenance programs keep your site protected.