Blog Articles from Fawkes Digital Marketing

If your website is the foundation of your online presence, then technical SEO is the structural framework that ensures it performs at its best. A technical SEO audit is a comprehensive analysis of your website's backend and technical performance to identify issues that may be hindering its visibility, functionality, or user experience. For businesses looking to stay competitive, a technical SEO audit is essential to improve rankings, drive more organic traffic, and enhance marketing efforts.

In the ever-evolving world of digital marketing, staying ahead of the competition in organic SEO is no longer optional—it’s essential. Search engine algorithms continuously change, user behaviors shift, and the digital landscape becomes more competitive by the day. For businesses, the key to thriving in this environment lies in partnering with an expert team that understands the nuances of SEO and how to leverage it for long-term success.

When it comes to establishing an online presence for your business, one of the biggest questions is whether to invest in a Facebook Page, a dedicated website, or both. While each option has its unique strengths and weaknesses, understanding the differences can help you decide what works best for your business goals. In this post, we’ll break down the benefits and disadvantages of both platforms to give you a clear picture of what each offers.

When it comes to moving upward on the search engines you need to be thinking of ways to improve after you launch your website. A bad website can be the prettiest one in the world that is not kept updated. Google implements thousands of algorithm updates each year. You wouldn't, or we hope you wouldn't, hire an employee, hand them the employee manual, and then never work with them. Your website is your employee. Help it grow and it will help you increase your leads and business profits.

In today's digital-first world, businesses rely heavily on data to make informed decisions, enhance customer experiences, and streamline operations. JSON (JavaScript Object Notation) has emerged as one of the most powerful formats for data interchange. It's lightweight, easy to use, and compatible with nearly every programming language, making it a cornerstone in modern business operations.

In the world of local search engine optimization (SEO), standing out in your geographic area is essential to driving traffic, leads, and ultimately, conversions. One powerful but often overlooked tactic is geo-tagging images and videos. Geo-tagging enhances your content by embedding geographic data, making it more relevant to local searches and improving your visibility in search results.

For businesses aiming to capture local audiences, the question of whether to create local geo-targeted landing pages or invest in broader SEO strategies often arises. The truth is, both approaches have merit, but which will give you the best return on investment (ROI) depends on your business goals, target audience, and resources. In this pillar post, we'll explore the benefits of local geo-targeted landing pages, compare them with alternative strategies, and help you determine what will give you the most bang for your buck.

In the competitive world of online visibility, keywords are one of the most critical tools in your digital marketing arsenal. They bridge the gap between what your potential customers are searching for and the solutions your business offers. In this post, we’ll explore the importance of using keywords effectively in your website content, why blogs are indispensable for keyword success, and the role of short-tail and long-tail keywords in achieving your SEO goals.

In today's digital age, having a polished, high-performance website is essential for any business looking to grow and attract new customers. WordPress has become a powerhouse platform, powering over 40% of all websites, and its newest version, WordPress 6.7, brings enhanced features that make it even more appealing for small businesses. For Cullman, Alabama businesses, partnering with a trusted, expert digital marketing firm is key to capitalizing on these advancements, and Fawkes Digital Marketing stands as the premier choice. Here's why we're the top WordPress experts in Cullman and how we can help your business thrive online.