Blog Articles from Fawkes Digital Marketing

Buying reviews, using AI-generated testimonials, and suppressing negative feedback are among the practices that could land you in hot water with the Feds.Lina Khan, chair of the Federal Trade Commission (FTC), announced on Monday that a new ban on fake online reviews and testimonials has now gone into effect. The rules are aimed at protecting consumers from unscrupulous reviews, which could misleadingly influence their decision to purchase a product.

When it comes to SEO (search engine optimization), optimizing images is often overlooked but can significantly impact search rankings, user experience, and page load speed. An important aspect of image optimization is naming images correctly, which can drive more traffic from search engines to your site. This guide will walk you through the essentials of naming images for SEO and outline key tips to help you get the most out of your visual content.

When it comes to email security, YOU are the first line of defense to protect your customers and YOUR business's reputation. Phishing attacks account for one-third of all security violations in business today. Reducing your domain from being used in phishing attacks can be easily done, and we will cover everything you need to do. We'll do our best to make this non-technical while providing you with enough technical knowledge that you can speak with knowledge about the subject.

As Facebook makes its move toward groups having a higher presence we have upgraded our social media management to include a Facebook Group as part of our social experience. Facebook Groups though having high importance on Facebook is definitely not for all companies.

We're noticing a recurring issue with subject lines that lack impact, resulting in open rates of less than 10%. This situation often leads to the misconception that email marketing isn't effective. The key change needed is in crafting subject lines that resonate with your recipients, making your bulk emails more successful.

If you're like us, you've known you've received a Google review, and it has yet to show up. One client has had this issue and just signed one with missing reviews. How many more are there? With the techniques and information below, you will be able to fix your missing reviews.

You will hear from people that doing search engine optimization or SEO is hard. It's not. Okay, now that I've put myself out of a job and shut down the company because of it, why do SEO companies even exist? The simple answer is time, education, and knowledge.

Dreams come in many ways for each of us. We started over nine years ago with a desire to help businesses achieve their dream domain name. As of today, a dream we have now done is to help companies to gain their desired domain name four times. Let's look at all four as each was unique. We'll then explore how we announce it to each client and how you can work on getting your desired domain name if someone else owns it.