Blog Articles from Fawkes Digital Marketing

As soon as I say, "organic SEO" or "organic search engine optimization," I always get a "deer in the headlights look." Many are aware of what paid advertising is or PPC, but what is this "organic" stuff. Let's look at what organic is and why it should be the foundational element of what you need for your online marketing strategy, even if you use paid advertising.

We have a client that was using HomeAdvisor and CraftJack. Both of these are owned by Angie's List (now Angi). The deal our client had was that they would get leads from both companies. That is where things got interesting for our client and we're going to tell the story from what they've told us. This aligned with what we had heard from other service-based companies that we felt we need to educate service-based businesses as a good portion of our work comes from them.

Microsoft Exchange is a great system that indeed requires IT support to manage it well. During 2021 we've pushed, tested, and built a system with the same core features as Microsoft Exchange but made specifically for small-to-mid-size businesses. With the latest build of our SmaterMail Exchange compatible email system, we can now match the core features of Microsoft Exchange, be faster, and charge less. Sounds good, but what do you get?

Building a business directory isn't anything new to us. Over the years, we've made several, including the largest local directory in Northwest Indiana, Region Adventures (www.regionadventures.com). Making one for men, women, and families that is 1/100th the size you would think would not only be a slam dunk but super easy. Well, this directory has pushed us to the limits and have opened new opportunities for us as a business. I will be writing as we continue to grow, but I thought covering the first hurdles would be a great place to start.

Let's start by saying no web host is perfect. GoDaddy was missing the security basics of encrypting passwords and user information. This is something that should ever happen. That is what happened with the last security breach at GoDaddy 18 months ago (May 5, 2020).

Imagine getting a call from a potential new client panicking that they are to launch on BLACK FRIDAY, and it's a week before that day. Well, that just happened. Let's cover how we are handling this type of phone call.

The history of Google My Business started as Google Places for Business back in 2010 and continues to be a virtual online directory for anyone using the Internet. Google, on November 4, 2021, chose to change the name to Google Business Profiles. We're going to look at the history of Google's business directory page and how the changes will help your business grow.

Imagine a low-cost showroom giving every customer and potential customer 24x7 access that educates and provides a consistent message generating revenue for you. That is what a well-designed business website will do for you.

As a web design company owner, I am biased toward career information being on the website. I feel that having your career page helps qualify your employees more than any other channel. If you are hiring for a critical position (e.g., CEO/CFO/Sales), I believe using an assessment test to qualify those positions further is key to long-term success.