Blog Articles from Fawkes Digital Marketing

In today's competitive market, businesses must make strategic decisions that impact customer experience, loyalty, and long-term growth. One of the biggest pain points for consumers is credit card fees—specifically, when businesses pass those fees directly onto them.

In the world of business communication, compliance with legal frameworks isn't just about avoiding fines; it's about building trust with your customers. The Telephone Consumer Protection Act of 1991 (TCPA) is one such regulation that continues to hold significant relevance in 2025. It governs how businesses interact with consumers via calls, texts, and faxes, ensuring that customers are not overwhelmed by unsolicited communications. Here's why businesses need to understand and comply with the TCPA today.

The Americans with Disabilities Act (ADA) is a vital piece of legislation that ensures equal access and opportunity for people with disabilities. However, for small businesses, non-compliance with ADA standards can lead to lawsuits, financial strain, and reputational damage. In 2024, numerous businesses earning under $1 million faced ADA lawsuits, often for issues that could have been prevented with proactive measures.

If you're starting or running a business, you've likely thought about creating a logo. But what about a branding guide? Logos and branding guides aren't just for big companies—they're essential tools for businesses of any size. They help define your identity, foster trust, and ensure consistent communication with your audience. Let's explore why these elements matter, the benefits they bring, and tips to get started.

Starting a business can be an exciting venture, but it requires careful planning and attention to legal, financial, and operational details. This guide will take you through the essential steps to establish a business, covering market research, legal requirements, branding, and growth strategies.

Starting your own business can be one of the most exciting and rewarding decisions of your life. For many, the idea of being their own boss, pursuing a passion, and building something meaningful is far more appealing than working for someone else. However, it's not a path for everyone. This guide explores the benefits of entrepreneurship, who it's suited for, and why it's not the best choice for everyone.

Email marketing remains one of the most effective digital marketing strategies, offering unparalleled opportunities to build customer relationships, boost sales, and drive engagement. Whether you're a beginner or looking to refine your approach, this in-depth guide will take you through everything you need to know to create impactful email campaigns.

In today's regulatory landscape, businesses are required to navigate a growing array of compliance standards designed to protect consumer data, privacy, and rights. Whether you operate domestically or globally, understanding these regulations is crucial for avoiding legal risks, safeguarding customer trust, and ensuring operational efficiency. Here, we explore key compliance frameworks such as GDPR, CCPA, and others that your business may need to adhere to.

Search Engine Optimization (SEO) is essential for improving your website's visibility and driving organic traffic. Whether you're a small business owner, a blogger, or an e-commerce entrepreneur, understanding and implementing SEO basics can significantly impact your online presence. Here's a step-by-step starter guide to improving your SEO and setting your website up for success.