Fawkes Digital Marketing

Blog Articles

Explore our latest blog articles for expert insights, industry trends, and helpful tips to grow your business.

Prepare your website for the holidays

By John Marx on 10/21/2015

With Halloween being our favorite holiday it's sometimes hard for us to think of the coming holidays. Our clients though may not have the same love for our love of chocolate and want to work on gaining conversions on their website for the holiday season. Whether you are a restaurant, industrial, or a retail shop the holidays are unique for each one. The holiday's present each company with some unique opportunities to build on their existing and new customer relationships.

Hidden pieces of website building

By John Marx on 10/11/2015

There are many components that are visual to your site visitors when you build a website. These are the graphics, look-and-feel, search, forms, and the content the site is written for the site. There are actually more items on a website than just these visual aspects. In this article we will be covering some, not all, of the hidden aspects of a website that you should consider. Whether you get a dozen visitors to your website per month or hundreds of thousands of visitors these items are all important aspects that we consider for each client project that we take on.

Credit Card Swiping Rules

By John Marx on 10/4/2015

On October 1, 2015 many of the credit cards in our pocket have been enhanced and is the beginning of the end of the magnetic stripe credit card. Over the past year our credit cards have been updated with a new microchip in them. This chip is to replace the magnetic stripe on our credit cards and make our purchased transactions more secure.

Why your business needs a blog!

By John Marx on 9/25/2015

A question we are often asked is "why we blog", "what is the business benefit", and "will it increase my business". These are all great and valid questions. We love hearing them as it shows a business owner is truly thinking about how they can improve their business and the future of their company. The question is not just blogging to blog; but to decide why you want to blog. Are you going to be adding a value for people? Will you be using your blog as an information center about your business or something completely different? Other reasons a person may blog is for a financial return where you will see advertising on a blog. By looking at yourself, your business, and determining if it's the right thing you will know if a blog is for you.

LinkedIn: Getting the word out

By John Marx on 9/13/2015

When you have a new product or service a common issue is getting the word out about your new great solution to solve a specific problem. Using the posting (blogging) capability of LinkedIn you can make a huge impact in getting your information "out there". You will be talking to your peers about something that you are passionate about.

Let's Rock Your Facebook Profile

By John Marx on 9/7/2015

We all know having a great website or eCommerce website is about providing your visitors with the information that they want at the time they are looking for that information. Your social media profile is the same. People follow you as they are interested in your products and services. You need to motivate, engage and interest your audience with what matters to them. If you want to engage and keep your fans happy on Facebook you need to have your information up-to-date, informative, and engaged.

Business email addresses matter

By John Marx on 8/27/2015

Today we are going to talk about an item that many small businesses know they need but when you're a startup you need to save costs wherever possible. Most already have an email address from Yahoo!, Gmail, AOL, Outlook.com (formally Hotmail), or use the one from our Internet providers (Comcast, Verizon, Time Warner, etc.). Many will utilize these consumer email addresses as they have gone out and gotten a free website and they just didn't come with everything you needed for a business. Spending thousands for a website just to get a real email address was out of your budget (and we don't blame you).

Social Media and Small Business

By John Marx on 8/14/2015

Startups and small businesses don't have the kind of marketing power of major brand names not because they don't have great products and services but because they are new or just have not yet grown to be the big brands. This is where social media can come help. As a company in Valparaiso, Indiana you wouldn't think we would have a large presence but over the past three years we have grown from having no clients to having several hundred in 30+ states. How we have grown is a lot due to persistence but also because of our website, newsletter, and social media strategy. In this article we'll explain some of the items we have done to grow our social media presence.

What Makes Quality Content?

By John Marx on 7/29/2015

We all want our website to be the best, to have content that people want to read and use on a daily basis. We want our content to go viral and overtake the world and make us billions of dollars overnight. This is hard to achieve but with some work and listening to what Google and Bing have offered over the years we can make some strides to achieving these goals by updating and improving our websites overall content.