Fawkes Digital Marketing

Here at JM2 Webdesigners each and every day we work on search engine optimization from our Valparaiso office for clients. When we do we also help out prospective clients who want to truly rock the search engines. They want to do it low cost and with quick results. The first item we cover with any client is that SEO is a marathon and definitely not a short sprint. Like your business SEO is something that you need to train, mentor and continually work on. There are techniques (which we will not talk about as they are considered "black hat" (first topic we'll cover) that will hurt your business in the long run of this marathon and all too often we see people come to us wanting to "fix" this mistake that they've been doing for years.

Today we tweeted about how content is king. Why is content king when it comes to a website? Is this related to an ego thing to make kings feel grand? Not really. It's truly because without quality content on your site if all you have is a pretty site then you don't have a site that Google or the other search engines will feel is quality.

As we've been migrating one to two sites per week to new domains or under more logical structures (moved) you need to think about all of the old content that existed. Many that create new pages, remove old pages, or do a complete web site overhaul to be more logically structured often forget about the old structure until people start complaining. To the search engine those pages still exist until they learn otherwise. They learn by redirects or by failing several times when looking for your website. Imagine a user doing a search and the first result they choose is from the old site that no longer exists. You've just created a bad experience for your visitor. When this happens many click the back button and go to another site. Can you say lost opportunity? This is where 301 redirects come into play.

We have been doing a lot of talking about creating great personal LinkedIn profile pages. This is all well and good but what if you have a business you want to have on LinkedIn as well? If you want a LinkedIn company page then this article is written for you. A company page helps others learn more about your business, brand, products and services, and job opportunities.

Sharing files within the SharePoint Online is an easy process once it is setup and configured properly. Thankfully though this is disabled from the get go. Why thankfully you might ask as I just wish to share a file. Well, security is paramount to everyone now or it should be. By making people take the initial effort to "release the reins" it puts them in charge of the security of their company's data. Here we will explain how to enable the functionality (you need specific security rights to do this) as well as how to share a file. Sharing a folder is similar to that of sharing a file. We conclude with how to un-share a file as you may no longer wish to share a file.

There are five levels of strength of a LinkedIn profile. These are (1) Beginner, (2) Intermediate, (3) Advanced, (4) Expert and the one we're working to achieve is the (5) "All-Star" profile strength. To achieving the All-Star level is what everyone strives to achieve and many will hit the expert level and miss the All-Star because they don't know what it takes to achieve this level. Below we will cover what it takes to become an All-Star so that you can become one yourself.

The first item to cover as an All-star is that the circle doesn't fill 100%. We feel that this isn't 100% full as, like a website, your profile should never be considered complete. You should be constantly improving yourself to be better.

To achieve the All-Star status you need to achieve the following items which we will also cover in complete detail below. We don't cover the other four as if you're at those levels we believe that your ultimate goal is to reach All-Star. By knowing what is required to be an All-Star you can set your goal to achieve that. As you progress through LinkedIn you will reach the other four stages. Some you may even skip as you fill out the information that we outline below.

With all the push and media pointing at Facebook with around 900 million active monthly users why would anyone consider being on any other network? The quick answer is when it comes to a professional business network LinkedIn is king even with its 255 million active monthly users. You won't find any games on LinkedIn but individuals that are focused on growing their business network. Whether this information is for personal growth, searching for a job, looking to hire or get answers from peers to a current business problem. LinkedIn is the place to get answers related to your personal persona.

When you start creating your professional LinkedIn profile a key area that is seen by everyone is your professional headline. Some will put owner, sales representative, or technical support as their professional headline. These do define your job but do not tell anyone who you are. Many contend, and we strongly agree, that the professional headline property within LinkedIn is the most important part of your professional LinkedIn profile. Your headline will determine whether someone will take the effort to continue to learn more about you.