Fawkes Digital Marketing

When you build a website one item that is rarely thought about is the conversion rate of your online forms. You can see in your Google Analytics or other analytics program that people go to a specific page. But how do they use that page once they are there? Standard analytics products will not give you that valuable information. You are up to guessing and "assuming" what your visitors are doing. With form analytics you can see clearly how long a user is using each individual field of a given field on a form, where they abandon, and how long they are on each individual field.

The rewards of content marketing are really too rich to ignore. With high-quality content you can build your brand, establish trust, create a positive reputation, and gain authority with current and future clients. People look for this content to help them make decisions and solve problems they are current facing. Once you've achieved this you will gain a loyal follower that not only comes back for information but will routinely share and promote your content to further inform others that they know.

SEO is search engine optimization. This is the practice of being found organically (non-paid) on the search engine result pages. Now saying non-paid can be a questionable topic. It can be free if you do it yourself. If you pay a company, like JM2 Webdesigners in Valparaiso Indiana, then you are paying for SEO. When you here that SEO is for being found organically and not paid it means that you are not paying the individual search engines (Google, Bing, Yahoo, etc.) to be shown in their paid listings. You are striving to be found because of your great content. Content after all is king when it comes to a great SEO strategy.

We know our customers are the life blood of our organizations. Without them we could not achieve the greatness that we have. The problem we've seen is not every customer gives us feedback. With a website though and the right tools you can actually find out about what your customers are doing. For the past three years we've used products like SumoMe, CrazyEgg, and Heatmap. Each product has had its benefits. A year and a half ago we came across a product that does everything these companies do and steps up the customer service notch. This will be the product we talk about today. This product is called Lucky Orange.

One reason we write our blogs is to dig deeper into the core fundamentals and keep our roots fully optimized and tuned for our customers. By writing we are showing our clients that we are true experts in the field as anyone can share other articles. The other benefit is we have a drive to teach others so that they don't have to spend as much time researching information. For many this can seem counterproductive as we are teaching others, even competitors, to do everything that we offer. This is true and many people will do this no matter if we teach them or not. Helping others though is in our blood and a core principal of who JM2 Webdesigners of Valparaiso is. With our teaching we are making the whole Internet a better place for all of us. For those that go through what we have here and realize that to do a full SEO optimization takes more than a few minutes of time and for those that we help they have a better understanding of what we are offering to them.

We just went through a social media workshop with the Valparaiso Chamber of Commerce. We discussed the basics and a deeper dive into what Facebook can do for your business. During this session there were many questions and we covered a lot of content in the six hours of the workshop. Below we are going to cover many of the items we talked about along with going a bit deeper in the overall process. Whether your site is already setup on Facebook or not this information will help you verify your settings or improve upon them.

Like the name of our blog article for this month we are going to give you some truly incredible tips to make people want to not only read from your article but use it in theirs as they move forward. And because this is about blog writing doesn't mean you have to stop there. These tips and tricks will work for email, web pages, and more.

As we take on and do more social media sites a lot of what we hear is people are afraid of, even scared, of bad reviews and comments on their websites. We all wish the world was always a happy place and that nothing sad was said about our products and services. This isn't always the case though. We are human after all which means we are destined to make a few mistakes and upset people no matter how hard we try.

In this article I am going to take a step back from the standard learn about how to take advantage of the Internet for your business and cover how a widow maker heart attack can change your life and help you help others around you. A life altering even can easily change those around you to make your life more fulfilling than it was before.