Blog Articles from Fawkes Digital Marketing

Yes, geo-tagging images and videos can be considered a white hat SEO tactic if used correctly. It is an ethical technique to improve search relevance, especially for local SEO. Geo-tagging involves embedding geographic coordinates (latitude and longitude) into the metadata of images or videos. This can help search engines understand where the media was created or is relevant to, making it particularly useful for local businesses or location-based services.

In today's digital-first world, accessibility isn't just a feature—it's a necessity. Businesses of all sizes are responsible for ensuring their online platforms, including websites, newsletters, and emails, meet the standards set by the Americans with Disabilities Act (ADA). This is not only about legal compliance but also about fostering inclusivity, enhancing user experience, and positioning your business as forward-thinking and socially responsible. Let's dive into what ADA compliance entails, why it matters, and why it's particularly critical for businesses that serve or collaborate with government agencies.

When it comes to sending emails arriving in a person's inbox is key. There are several things you can do to make sure that happens. Brilliance CRM takes all of these into account so that you stand the highest likely to always hit the inbox. Every time you make changes to your mail server you should check and validate the following. With Brilliance CRM, we check this information continuously for your business. We check the following:

Backlinks, also known as inbound or external links, are the backbone of a successful website. They serve as a vote of confidence from one website to another, signaling to search engines like Google that your content is trustworthy, relevant, and authoritative. But why are backlinks so important, and how can they help your website thrive? Let's dive into the world of backlinks and explore their impact on your online presence.

In a world dominated by digital tools and automation, traditional methods like cold calling, marketing, and emailing may seem outdated. However, these strategies remain incredibly effective for growing businesses—especially in North Alabama. Whether you're a small business owner in Huntsville, a real estate agent in Florence, or a contractor in Decatur, these methods can help you connect with potential customers and drive growth.

Running and growing a business is no small feat. Entrepreneurs in North Alabama face unique challenges, from navigating local competition to adapting to market changes. Whether you're running a startup in Huntsville, a boutique in Florence, or a service-based business in Decatur, maintaining the motivation to push forward is essential for long-term success.

If you've recently launched a new website for your business in North Alabama and are struggling to rank on Google, you might be experiencing what's known as the Google Sandbox effect. This phenomenon can be frustrating, especially when you've invested time and resources into your online presence, but understanding the Sandbox and how to overcome it is essential for getting your business seen by customers across Alabama.

In today's fast-paced, technology-driven world, QR codes have become an essential tool for businesses to connect with customers in creative and efficient ways. Whether you own a restaurant in Birmingham, a boutique in Mobile, or a service-based business in Montgomery, QR codes can provide your Alabama business with a competitive edge.

As a business owner in Alabama, you likely invest in multiple marketing channels to reach your audience. But how do you know which ones are driving traffic, leads, or sales? Enter UTM codes—a simple yet powerful tool to track and measure your marketing campaigns.