Blog Articles from Fawkes Digital Marketing

One of the key items we notice about existing websites is that they are built, put into place, and just sit there in the hopes that they do something for them. We continually find text content with old dates and mentioning things that are surely in the past. For example, old news pages, mentioning items from years past, copyright notices that are from a year or more ago, and even no new dates being shown are a sign that your information is outdated, not kept up-to-date, and that it is an afterthought to your business.

We take the launch of your new website to be the same as hiring a new employee. As with all new hires you start evaluating an employee from day one. The first 90-120 days are crucial to the success, or failure, of an employee and seeing how they will benefit your organization. You start to measure their performance against a set of pre-established goals on a regular basis and making adjustments, remediation and further investment to make them the best that they can be.

Hiring someone to handle your companies search engine optimization (SEO) is like that of hiring a quality mechanic. Having a mechanic you can trust is to live with your mind at piece. Finding a good mechanic though can be a nightmare. One mechanic will look at your car and give you one price, and another will give you a price that is twice as much for the same amount of work. It would be easy to choose the cheaper one, but then you start wondering whether that guy knows what he's doing, if he is using cheaper parts that will break down the road and land you back in the repair shop in a few weeks.

Even though our first "true" year isn't officially done as we opened our doors in March of 2013 the first fiscal year is now coming to a close. 2013 was a great year for us and the light in the tunnel is getting brighter each day. As such, we want to thank all of our current customers and those that are already coming on board in early 2014 as it is because of you that we are able to do what we love to do. We would also like to give a warm welcome to those that will be joining us in 2014 and beyond as well because you are the reason we continue to grow.

Choosing your social media platform is not something you want to just jump in and join the first available bandwagon type of business decision. You need to think out who you want to target, what you want to achieve, make your information relevant to your core business and the frequency of your social media strategy.

Your website visitors want to view on their mobile, tablet, laptop, desktop and/or television/projection system all of varying sizes and resolutions. With a design that is responsive your website will constantly take into account the properties and capabilities of the device and the browser which is consuming the content so that it displays how you want it to on the size of screen they are using.

We were talking about how best to handle the translation of our website JM2 Webdesigners during the past week. We have two choices (1) human translation of all current and future pages for every language manually or (2) have the computer do it for us. We opted for the computer translation which is quite good. What we decided we will post beneath each of the available options which we feel will help those of you that may need to have a translated solution on your website.

We just completed a huge SEO (Search Engine Optimization) mess on a site. The client was not getting the results they wanted to see on their search results. The problem came down to several common mistakes that were done by a national graphics company. The graphics on their site were stunning and the site was beyond a beautiful site to the site visitor. Below we will cover what we discovered and explain the major, not all, of the problems that we found were wrong with the site so that you can work on making these changes to your site as well.