Blog Articles from Fawkes Digital Marketing

Marketing your business is never an easy task. With small businesses even more so as small businesses have smaller budgets than larger companies but want to achieve the same results as their larger brethren. Smaller budgets can be effective, efficient and profitable. The key is to not count the internet out when it comes to marketing your business, even if your product isn't sold online. There are many online marketing mistakes businesses make and we've come up with ways to do a good job at online marketing.

As desktop computer sales slowdown we are seeing a shift to not only tablets but to smartphones. As more people use a multitude of devices to access the internet we have to find ways of handling these devices in the most efficient manner possible. One can build a website specifically for each type of device or you can build a site that is responsive in nature that will resize to fit the device that it is being viewed on; including landscape and portrait views on the device. This is where responsive web design comes into play.

Engaging in a search engine optimization (SEO) campaign DOES NOT guarantee more leads and sales. This may seem counterproductive to what many think of what SEO is. SEO is not a magical formula to automatically add to your businesses bottom line. Just as adding an employee doesn't guarantee a lead or sale. A successful SEO strategy helps a business gain more website traffic. Increased traffic does not equate to leads or sales. To make your website bring in more, and qualified, leads you need to make certain your website has the information the people are looking for. It is not uncommon to establish a relationship with a customer that it takes weeks, months or even years before the first sale is made. Your website is unique in that it can portray a very professional opinion of your business 24x7. An SEO campaign will help make certain the portrayal is as good as possible in conveying your message.

Today has been truly a great day of talking with potential clients about search engine optimization (SEO), social media and how both together can benefit them. We routinely are asked about SEO as that is prevalent on everyone's minds to drive business to their website. Every business knows they need a website in today's business world as this is where you have complete control over what information about your brand is out on the Internet, will match all of your marketing materials and present a professional image of your business. Additionally, by having your own website you will have an email address that is branded to you and not to a @yahoo, @Gmail, @comcast, etc. Your email address will be yourname@yourdomain.com which presents a more professional appeal.

As we continue to help our customers promote their websites through the search engine optimization (SEO) process we are constantly adding more search engines to our services on a monthly basis. As we add more search engines to our offerings for our customers who are already using one of our SEO plans they receive them for no additional costs. We feel that having this list will also benefit others that wish to do the submissions and SEO process themselves. The list below covers both the standard search engine submissions that JM2 Webdesigners offers as well as the local search options that we work on for our customers.

When it comes to search content is definitely the most important thing you can do for your website. With good, and quality, content your location on the search engine stands a better chance to be at the top of the organic search results. Along with the quality content you need to worry about keywords, your competition, page description, readability, non-spam, and semantic mark up.

As our first year quickly approaches we are reflecting on some major accomplishments as well as offering a special for everyone for Search Engine Optimization (SEO).

One of the key items we notice about existing websites is that they are built, put into place, and just sit there in the hopes that they do something for them. We continually find text content with old dates and mentioning things that are surely in the past. For example, old news pages, mentioning items from years past, copyright notices that are from a year or more ago, and even no new dates being shown are a sign that your information is outdated, not kept up-to-date, and that it is an afterthought to your business.