Blog Articles from Fawkes Digital Marketing

In today's world, text messaging is one of the most common ways we communicate. Whether it's a quick "hello" to a friend or an update from your favorite brand, texts keep us connected. But did you know that not all text messages are the same? There are actually two primary types of text messages: SMS and MMS.

In today's world, text messaging is one of the most common ways we communicate. Whether it's a quick "hello" to a friend or an update from your favorite brand, texts keep us connected. But did you know that not all text messages are the same? There are actually two primary types of text messages: SMS and MMS.

In today's fast-paced digital world, businesses need to communicate effectively and instantly with their customers to stay competitive. Text marketing, also known as SMS marketing, is an increasingly popular tool that delivers fast, direct, and highly engaging messages to customers' mobile devices. If you're wondering whether text marketing is right for your business, this guide will explain why it's not just good—it's essential.

The Telephone Consumer Protection Act (TCPA) has been a cornerstone in regulating how businesses communicate with consumers since its inception in 1991. It governs telemarketing practices, including cold calling, texting, and email marketing, ensuring consumer rights are protected against intrusive or unwanted communications. As 2025 approaches, significant updates to the TCPA are expected, particularly concerning cold outreach methods. These changes aim to create more transparency and accountability, and businesses must adapt their practices to remain compliant. Let's explore the upcoming TCPA updates and how businesses can adjust their outreach strategies.

When it comes to local organic SEO, choosing the right keywords can make or break your strategy. A key decision in this process is understanding the difference between long-tail and short-tail keywords and how each impacts your local SEO efforts. Both types of keywords play a role in driving traffic to your website, but their effectiveness depends on how well they align with your goals, audience, and competition.

When it comes to establishing an online presence for your business, one of the biggest questions is whether to invest in a Facebook Page, a dedicated website, or both. While each option has its unique strengths and weaknesses, understanding the differences can help you decide what works best for your business goals. In this post, we'll break down the benefits and disadvantages of both platforms to give you a clear picture of what each offers.

Email warm-up is the process of gradually building the reputation of a new email address or a domain to ensure high deliverability rates and prevent emails from landing in the spam folder. This is particularly important if you're setting up a new domain, email account, or starting an email marketing campaign at scale.

A brand compass is a framework that outlines your brand's purpose, values, voice, and visual identity. Just like a navigational compass, it guides your business by providing clear direction, ensuring that all decisions—from marketing campaigns to customer interactions—align with your brand identity.

Your website serves as the cornerstone of your online presence. Every design choice—colors, fonts, layout, and content—should stem from a well-defined brand strategy. Here's why: