Blog Articles from Fawkes Digital Marketing

You will hear from people that doing search engine optimization or SEO is hard. It's not. Okay, now that I've put myself out of a job and shut down the company because of it, why do SEO companies even exist? The simple answer is time, education, and knowledge.

Dreams come in many ways for each of us. We started over nine years ago with a desire to help businesses achieve their dream domain name. As of today, a dream we have now done is to help companies to gain their desired domain name four times. Let's look at all four as each was unique. We'll then explore how we announce it to each client and how you can work on getting your desired domain name if someone else owns it.

Recently I had to go back to organic search engine optimization or organic SEO learning and school/research. I always find it good to go back to your fundamentals to re-evaluate if you're missing something. I was told to rank a site for three keyword phrases. Out of the nine words (three words in each keyword phrase), only one of those words existed on the site. That word existed once out of around one million words on the site. Was I wrong in my logic? Had I become "complacent" in the daily SEO tasks that I missed this capability? Was I truly not as knowledgeable as I thought? This is the journey of my research.

We love coffee (and beer), but this article will be all about the coffee and checking on organic SEO results for our clients. We have some great software and team members who know SEO's ins and outs. Our software allows us to sit anywhere globally and get our clients ranked in the towns they want without ever setting foot in those cities and towns. For me, that is in Valparaiso. I always do real-world validation checks for quality control by physically driving to locations to test their organic SEO.

Valparaiso, Indiana, March 20, 2022 -- One of the most important things that contributes to people being successful and well-adjusted in life is ensuring that they have a home. One local web and graphic design and development company is making it their mission to help with those efforts. Each year, Fawkes Digital Marketing (FDM) donates to ValpoShelter.org to facilitate in the education of homelessness and provide resources for men, women, and families in need of assistance. This assistance goes deeper than just finding a home. Valpo Shelter helps with food, health, and religious support in the local communities of Indiana. Valpo Shelter is the largest and most complete shelter directory in the State of Indiana.

Another abbreviation from the land of SEO or Search Engine Optimization. The first place ot start is what does TF-IDF stand for. TF-IDF stands for "Term Frequency-Inverse Document Frequency". This is a technique that came out from Hans Peter Luhn in 1957 came up with the Term Frequency part. In 1972, Karen Spärck Jones, conceived the Inverse Document Frequency (IDF) portion. So, this is nothing new in regard to existence. What is new is how the search engines use this information to help in the calculation and rating of your website pages.

There are three ways to reply to reviews. We're going to cover the worst to the best way. I encourage you to read all as I explain why the bad ones are awful and hurting your business growth.

We started our series of organic search engine optimization or organic SEO techniques we're starting with when we wrote about "FREE Press Releases." That was indeed the start of what we're doing for each one of our social media management clients. I will discuss what we're doing for over 100 of our clients and over 1,500 pages of content, how it benefits you, and why the search engines will see a considerable boost with this change to help you grow your business.

We are bringing back a feature that we once had but was not taken advantage of by clients, so we killed it off. The original version required the business owner or those they designated to be involved. We thought this was the best approach, but in hindsight, it wasn't. Articles went months without being distributed. They didn't produce the results we wanted them to.