Generating Leads for Service Based Businesses

Built to Serve.
Designed to Lead. Powered to Grow.

Your service business deserves more than visibility-it needs a digital presence that drives trust, leads, and local recognition. At Fawkes Digital Marketing, we create high-converting websites and targeted campaigns that help plumbers, painters, consultants, and other service providers stand out in their communities and scale with confidence.

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Easy to Use & Navigate Website

Service based businesses have a unique set of features that need to communicate a clear picture of what services you offer, assistance, answer the questions the customer is asking, and be easy-to-use. The key features of a service based website page are:

Consistent design with contact information at the top of every page.
List all services with details-ideally each service has its own page with FAQs to convert visitors.
Compliance with Americans with Disabilities Act (ADA).
Blogging.
Security.
Standards compliance.
Fully indexed on the search engines.

HTML5, CSS3, and Web Standards

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Website

A complete and NON-templated website using your colors and branding. If you don't have any branding or colors yet our graphic design team will work with you to establish a corporate identity.
Social media integration for sharing of pages
Fully responsive and mobile experience
Search engine to search all pages and member profiles
Blog setup - can help with SEO as well as staying in contact with your members
Feature complete obituary that is promoted nationally (if you want -- this can be turned off) for no additional charge
Easy to use photo gallery

WCAG Guidelines for People with Disabilities

Every website created or taken over from Fawkes Digital Marketing follows best practices for accessibility. We strive for 90% or higher compliance before integrating any ADA plugins. This ensures usability for all visitors and strengthens SEO.

Proper accessibility establishes you as a leader in your community and shows care for customers and employees, including those with disabilities.

Web Content Accessibility Guidelines (WCAG)

Perceivable: Content provides alternatives to text and supports assistive technologies.
Operable: Navigation is accessible via keyboard and other input methods.
Understandable: Content is readable, predictable, and provides input assistance.
Robust: Content works across devices and assistive technologies.

Key Elements of ADA Compliant Websites

Alt tags for images and files
Proper markup and heading structure
Color contrast ratio of at least 4.5:1
Resizable elements and text (up to 200%)
Text transcripts for audio/video
Language specified on site
Input error alternatives
Consistent layout and navigation

Is ADA Compliance Required?

While ADA does not explicitly include web/mobile accessibility, the Department of Justice interprets ADA as including websites providing services or public accommodations. Businesses with at least 15 employees or public accommodations must comply.

ADA Compliance & SEO

ADA compliant websites are easier for search engines to index and crawl, improving ranking and content visibility. Consistency in design ensures accessibility and better SEO.