Blog Articles from Fawkes Digital Marketing

When it comes to moving upward on the search engines you need to be thinking of ways to improve after you launch your website. A bad website can be the prettiest one in the world that is not kept updated. Google implements thousands of algorithm updates each year. You wouldn't, or we hope you wouldn't, hire an employee, hand them the employee manual, and then never work with them. Your website is your employee. Help it grow and it will help you increase your leads and business profits.

In today's digital-first world, businesses rely heavily on data to make informed decisions, enhance customer experiences, and streamline operations. JSON (JavaScript Object Notation) has emerged as one of the most powerful formats for data interchange. It's lightweight, easy to use, and compatible with nearly every programming language, making it a cornerstone in modern business operations.

In the world of local search engine optimization (SEO), standing out in your geographic area is essential to driving traffic, leads, and ultimately, conversions. One powerful but often overlooked tactic is geo-tagging images and videos. Geo-tagging enhances your content by embedding geographic data, making it more relevant to local searches and improving your visibility in search results.

For businesses aiming to capture local audiences, the question of whether to create local geo-targeted landing pages or invest in broader SEO strategies often arises. The truth is, both approaches have merit, but which will give you the best return on investment (ROI) depends on your business goals, target audience, and resources. In this pillar post, we'll explore the benefits of local geo-targeted landing pages, compare them with alternative strategies, and help you determine what will give you the most bang for your buck.