Blog Articles from Fawkes Digital Marketing

Email deliverability is affected by multiple factors, from the technical configuration of your email domain to reputation management. This guide covers everything you need to know, including essential protocols, authentication, security configurations, reputation management, and best practices for improving deliverability. By following this guide, you can optimize your email setup and improve the chances of reaching the inbox every time.

When it comes to email security, YOU are the first line of defense to protect your customers and YOUR business's reputation. Phishing attacks account for one-third of all security violations in business today. Reducing your domain from being used in phishing attacks can be easily done, and we will cover everything you need to do. We'll do our best to make this non-technical while providing you with enough technical knowledge that you can speak with knowledge about the subject.

As a company that lives on customer service and quickly communicating we live within our email system. Not only does our internal Customer Relationship Management (CRM) system keep us informed of deadlines, new tasks (e.g. work to be done), and new leads & clients it sends and communicates with our customers. On any given day we send out hundreds of emails to keep communication at the highest level possible. Email though for us is not our primary communication method as there are a lot of downsides to it. Let’s look at how we use email and how we don’t.

With an effective inbound marketing strategy one of the items businesses will use is email newsletters to reach their audience. Your audience may be in a nearby town like Merrillville Indiana for us in Valparaiso or could be across the country in Amarillo Texas. When your product reaches across the country email is an effective means of communication. No matter your target audience email marketing has a lot of potential to drive people to you and inform them about your company even with the standard 15-30% open ratio. Today we will look at effective ways to utilize email marketing effectively for part of your inbound marketing strategy. We say "part of" as your inbound marketing strategy needs to cover multiple marketing methods.