Blog Articles from Fawkes Digital Marketing

Yes, a name change. Let's start there. I (we) have grown in the last nine years and learned a lot. We started knowing nothing about running a business but a ton about marketing and technology. I now fully understand the basics of business and still learn daily. With the change noted below, nothing for your business changes. Your still price locked into the plan you are on.

Imagine a low-cost showroom giving every customer and potential customer 24x7 access that educates and provides a consistent message generating revenue for you. That is what a well-designed business website will do for you.

I got upset today when someone stated that our prices are "too low" and why they went elsewhere. The thoughts that rang through my head were that you don't know our company or the cost of doing business -- every business structures their prices based on the cost of business plus the profits they want to achieve. Some are higher while some are lower. Let's dig into why our costs are the way they are.

A cup of coffee is usually the first thing we grab once we get to the office. Most employees agree that coffee breaks are important, even essential during the day at work. During your break, usually with your co-workers, you discuss company matters. These mini-meetings promote collaboration, productivity, as well as creativity and the relationship of your workforce. The coffee break can be used to ease tensions, maintain team spirit, but most importantly as a sense of belonging.

An article was written about our owner John Marx. It's raw and it's uncut. The version going into the magazine will be a more tame version of this. We found the original still good so here it is.

We know that sometimes dishing up thousands for a new website is not an option, especially when you are starting your business. You want your business to be found and you want it to be custom made to promote your business. What you don’t want is to pay for a website that will put you out of business. You want your website to generate business and help you grow without nickel and diming you around every corner.

Our company is going through the biggest change of any growing business. I know there are many ways of phrasing it but I am calling it the “Business Owner Role Transition” and to me, it is the pivotal point for any small business owner that is growing. Many will feel caught in a trap right before or during this part. Many will sell their business when the end reward is just in front of them. They aren’t quitters but quit anyway as they don’t feel they can do it and they really can with that extra needed “push”. Many will not talk to others in the same spot and lock themselves into silos rather than reaching out and talking with those people – not friends, other businesses that you may consider competitors. I also see it as the hardest point in my 30 years of working.

For those that don’t hustle seven days a week, I truly commend you. I wish my life was like that but my mind is not wired no matter how much I try. For the longest time I tried but all it did was put me into a depression working the Monday to Friday life. I hated Monday’s and was living for Friday’s. This didn’t make for a positive work/life balance nor did it make me happy. I thought it did but looking back I was truly miserable.

Organizations know they need someone in a role that communicates with clients, they know it will improve customer satisfaction, but never want to invest (e.g. it eats into their profits) in such a role. Often an organization will allocate a small part of a person’s (or multiple employees) time to it. This causes a system that actually can be even more inefficient. This is why as an organization we added Lorissa to our team with just one job duty of communicating with our clients. This dedicated position will make certain customer communication happens. We even have set parameters that we will add another person in this position when we reach certain thresholds so that we don’t run into a situation where our coordinator is overworked and create failure in communication. Our project coordinator position, which we call the Time Keeper, has the sole responsibility to communicate with the customer, put in tasks for the team, double-check the tasks that the team did, and get back with the client that the changes are done. This role has no other functions and how it will stay.