The phrase that we hear over and over of "the best things in life are free" has seemingly lost it's impact and meaning through decades of ad nauseam use and the almost obligatory use on every marketing and business avenue known to humankind. Free has become free with an asterisk, making it all but free and losing any impact of the original's implications.
If you ever wanted to list your business online, you most likely have come across a variety of online directories that allow you to list your business. This can range from city chamber of commerce websites to nationwide websites. For the most part, these serve as great ways to have your business listed on both a local and national level. However, their one caveat comes with the cost of being listed, with some costing up to $500 for just basic listing features. For many small businesses, this cost is simply too much for small businesses to afford in their budget. As a business whose roots go back to small business, we understand the need to manage your budget down to the last cent. This doesn't mean a business should miss out on the opportunity to be noticed and bring more business to them via an online presence. It was through this thinking, that FindBiz was born.
So what does a business directory give a small business? The short answer is a complete solution to sharing all the essential information customers need to know about your business. This includes your location, business hours, logo, and link to your website and social media accounts. Some premium options (free for FindBiz Directory) include coupons, job postings and upcoming events. This allows your business to be listed alongside franchise chains and other businesses and is an essential reason why being on a business directory is important. Sharing space with your competitors both large and small provide you with a platform to be seen with the rest of the crowd. By standing on even ground with other businesses, and also helping your SEO (search engine optimization), you have an equal opportunity to appeal to potential customers. You also now have a greater chance of being seen on search engines such as Google and Bing, complete with the correct information, location and business hours.
A business shouldn't have to break their budget just to have the opportunity to show up among others. All businesses both large and small deserve the opportunity to let the world know who they are and what they can offer customers and consumers. A business directory isn't a complete solution to bring success to your business, but it's a solid start in getting your business off the ground and promoting it. Business directories have the ability to list your business anywhere in the world to a variety of audiences and with FindBiz, we're giving all businesses the opportunity to take the first step to success.