It's time to learn from the past, move forward, and start increasing your engagement and adding to your bottom line with these ten steps (you can always watch the video!)
Lack of a strategy
Old strategy of throwing spaghetti against the wall and seeing what sticks
Not knowing the "Voice" you want to present
Your tone
Authenticity
Showcase your personal side (e.g. your culture)
Continuing to do things that are not working
Adapt and be agile
Not showing yourself as an expert
Measuring ROI the Wrong Way
Cannot be measured in the short term
Not using analytics
Looking at "Likes"
It is better to have a few hundred followers that love your product/service and buy than millions that don't buy
Believing social media will solve all your problems
Amplify your message
Not Using Software
Facebook will not be around forever (remember: Myspace, AOL, or Google+?)
Not utilizing social media software
Better reporting
Scheduling and posting at the right time (which changes)
Keeps you OFF social media
Great solutions: Hootsuite, Buffer, Social Pilot
Platforms
Wrong platforms
Too many platforms
Same message on all the platforms (e.g. Crossposting)
Treating each platform the same
Incomplete profiles
Remember social is a two-way street
This is not radio, television, or print ads
Not knowing your customer
Not knowing who your true customer is
Not answering your customers questions
Know your customers pain points and frustrations
Don't ignore them. Reply to them. Engage with them.
Automated messages
Sending automated messages to all of your followers (e.g. Twitter [DM] Direct Messages)
Being a stalker
Leads don't follow, stop following every step your competition is doing and lead
Copying what your competitor is doing – they are probably copying you!
Stop comparing yourself to others
Following
Following too many people
Following the "wrong" people
Thinking social media is "Free"
Think of all your costs
Your time (or your outsourced time)
Time to create
Content
Images
Videos
Not making social media a priority, inadequate time
Inviting all your friends to a page to show "magic" of growth
Many will drop off which will decrease your reach and make the algorithm feel your value may not be up to par, even if it is.
Only invite those you know will "benefit" from your product or service. The others will come naturally
Better technique is to invite NONE and to share on your page (every once in a while) and your friends will then join when they see a benefit to them, not you.
This will make an engaged person rather than just a "statistic" to "impress"
Posting
Too much
Too little
Inconsistently
Inappropriate content
Sounding Impersonal or automated
Not using the 70/20/10 rule
70% informative / original content
20% pulling from other industry leaders
10% sales
Wrong content
Quantity over quality
Pushing Sales
When pushing sales not having a measurable call to action
Build a relationship
Comments
Deleting/ignoring negative comments
Not taking negative comments "offline" and trying to do it online
Boosting rather than creating more targeted ads / re-targeting campaigns
Don't post political (unless you are a politician and then keep it clean and