Fawkes Digital Marketing Blog Article
Businesses are always looking for ways to justify the existence of their digital marketing. One way companies do this is with eCommerce products. Depending upon the level of customizations you want you to have choices such as Etsy, Shopify, WooCommerce, and of course nopCommerce which is what we're writing about here. We love nopCommerce from the standpoint of its acceptance of internet standards, being open source, and the allowance to tie and integrate with many backend systems within growing small businesses.
We won't go into how to choose an eCommerce platform except to give some quick tips when choosing an eCommerce platform. You need to determine which one not only meets your current needs but can grow with you (think long-term needs). You need one that you can accept the fees on. Some will appear free or low-cost but come with monthly fees that dig into your companies profits. When looking at solutions we look at how much customization is allowed, customer service, upselling and cross-selling, along with the ability to extend our solutions without locking a custom into a specific platform (or even a company).
The following steps are as of January 2018 for setting up PayPal with nopCommerce.