As Facebook makes its move toward groups having a higher presence we have upgraded our social media management to include a Facebook Group as part of our social experience. Facebook Groups though having high importance on Facebook is definitely not for all companies.

Who are Facebook Groups not good for?

• You have a small fan base that occasionally likes your items but never writes/communicates
• Your information rarely changes and a group would be just adding another thing that doesn’t provide a value
• Not for constant sales posting/pushing your product

Who are Facebook Groups good for?

• Those wishing to increase their brand visibility. A group is not about sales, although you can sell. A group is about educating and building awareness of your brand and possibly other brands by consolidating. The advantage being under your control is you control the message.
• Have an active following
• See other groups your business would be good in but posting a lot would be considered spam and provide a negative appearance on your company brand
• Want to communicate and be at the top of the results of those that have signed up for the group
• Provide online webinars, sell products online, promote podcasts, promote new videos, and promote events and create active communication and collaboration.
• Your product needs customer service and you want to be open and helping all your customers as a whole community rather than just one-on-one
• Save money on paid ads (not always – but we’ve seen paid ad spend decrease)

What is included in our Facebook Group management?

• Creation of the group
• Moderation of every post. We are your Facebook Group Community Manager.
  • Removal of inappropriate “stuff” (porn, attacks, malicious content, threats, etc.)
  • Maintain your corporate brand identity and tone
• Creation of
  • Banners
  • Group rules
  • Setting questions for joining the group (optional but recommended as it helps prevent spam bots from overtaking your group)
• Promote your group in the articles we write for you
• Encourage members to engage. Examples:
  • Challenges
  • Tutorials
  • Education
  • Live Q&A sessions
  • Quizzes
  • Polls