Email marketing isn't dead. In fact, it remains one of the most cost-effective, ROI-positive strategies available. But with spam filters tightening and sender reputation playing a bigger role in inbox placement, getting your emails delivered is tougher than ever. If you're seeing low open rates or landing in spam, this guide will help you understand why and what to do about it.

In 2025, artificial intelligence has evolved from being a futuristic concept to a core component of everyday business, marketing, creativity, and productivity. Whether you're a solopreneur, a digital agency, or a large enterprise, understanding which AI systems are leading the industry can give you a competitive edge. This pillar article breaks down the most powerful and practical AI platforms of the year.

In the fast-paced world of social media marketing, businesses often believe that more is better — that posting multiple times a day is the key to rapid growth. However, this approach can sometimes backfire, especially for small or growing businesses with limited audience engagement.

In today's competitive local market, standing out on Google is essential — and one of the most powerful ways to build trust and attract more customers is by becoming Google Guaranteed. This special certification gives your business the coveted green badge that appears in Google Local Services Ads, signaling to potential customers that Google backs your work up to \$2,000.But the process to become Google Guaranteed involves multiple verification steps, paperwork, and background checks — which can be time-consuming and confusing. That's where Fawkes Digital Marketing comes in. We handle everything for you, making the process seamless so you can focus on running your business.

Supporting small businesses is one of the easiest and most impactful ways to uplift your local community — and it doesn't always require spending a lot of money. Whether it's a neighborhood bakery, a family-owned repair shop, or a new boutique down the street, small businesses depend on the support of everyday customers like you to survive and thrive. Here's how you can show your support, build community pride, and help ensure these essential businesses remain part of your town for years to come.

Online reviews are the modern word-of-mouth -- and they're often the deciding factor between a customer choosing you or a competitor. In fact, over 90% of consumers read online reviews before visiting a business, and businesses with more positive reviews rank higher in local search results on platforms like Google.

Email is one of the most powerful tools in your digital marketing arsenal. But if your message lands in the spam, junk, or promotions folder, your efforts can fall flat. A key culprit? Spam trigger words. In this comprehensive guide, we'll explore what these words are, why they matter, and how to strategically replace them with safer alternatives.

If your small business website has been flagged as dangerous or suspicious by tools like McAfee WebAdvisor, Norton Safe Web, or other web security systems, it can seriously impact your credibility and ability to attract customers. In this comprehensive guide, we'll explore why websites get blocked, how to fix it, and how to proactively prevent it from happening in the future.

Just getting a website doesn't mean you're done doing your marketing. Your work has ultimately just begun. We all want the "Field of Dreams" where you build it, and they come. That's not the case. Below is an outline of what you should do to get found and start seeing results. It may be work, but it's work that will pay off. Everything below is the "light version" of what we do every month and is something everyone can do. We've made this much less intensive so that it's not as overwhelming for you.