Fawkes Digital Marketing
Blog Articles

Hashtags are one of the most powerful tools for increasing visibility, engagement, and brand recognition across social media. When used correctly, they help your content reach the right audience, join trending conversations, and build long-term awareness for your business. But when used incorrectly or inconsistently, they can clutter your message and limit your reach. This complete guide from Fawkes Digital Marketing breaks down everything you need to know from choosing the right hashtags to advanced optimization techniques so you can confidently use them to grow your brand and achieve measurable results online.

If you've ever wondered what's arriving in your mailbox before you get home, USPS Informed Delivery makes that possible. It's a free, secure service from the United States Postal Service that lets you digitally preview your mail and track packages - all from your phone or computer.

If you've ever posted hundreds of photos from an event on Facebook and wondered why your engagement felt… flat you're not alone. In fact, one of the most overlooked strategies for increasing reach and interaction on social media is as simple as this:

In today's digital world, managing mail doesn't have to mean checking a physical box every day. Whether you're a small business owner, remote professional, or frequent traveler, virtual mailboxes have become a convenient and secure alternative to traditional mail management.

Your website is often your business's first impression and when it comes to WordPress, keeping it running smoothly requires more than just hosting it somewhere. Regular maintenance, backups, testing, and performance optimization are all essential for ensuring uptime, security, and user experience.

For local businesses (like law firms, restaurants, salons, contractors, etc.), GEO + local SEO becomes even more powerful. Here's how GEO applies locally:

For years, traditional Search Engine Optimization (SEO) meant climbing Google's "10 blue links" to capture clicks from people searching for products or services. But today, consumers increasingly rely on Generative AI search—ChatGPT, Gemini, Perplexity, and Google's own AI Overviews—when making buying decisions.

In the rapidly evolving landscape of technology, Large Language Models (LLMs) like ChatGPT, Perplexity, Claude, and others are becoming increasingly significant. If you're looking to enhance your brand's presence in these models, you need to adopt a strategic approach to content creation and digital visibility. This guide will walk you through the essential steps to rank in LLMs effectively, providing actionable insights and expert tips on navigating this dynamic space.

AIO Search, short for "All-In-One Search," is a versatile and robust search engine designed to simplify the way users search for information across multiple platforms. It significantly enhances the search experience by aggregating search results from a variety of sources, such as websites, social networks, and even multimedia repositories. This tool is particularly useful for users who need to gather comprehensive information from the web without the need to visit multiple search engines separately.

In a groundbreaking update this week, Brilliance CRM has amplified its AI capabilities from a single platform to four, significantly enhancing its utility and reach across various modules. The update marks a transformative moment in how businesses can leverage artificial intelligence to streamline processes, ensure content quality, and engage more effectively with their audiences.

The world of search is changing. It's no longer just about getting on the first page of Google; it's about winning the "answer." With the rise of AI-powered search, your business's online visibility depends on a new, smarter strategy.

Organic SEO refers to the techniques and strategies used to rank a website naturally in search engine results pages (SERPs) without paying for advertisements. It focuses on delivering quality content, using relevant keywords, and enhancing user experience to gain higher search rankings.

A Google Business Profile (GBP) is an essential tool for businesses aiming to enhance their online presence. Managed via Google's dedicated platform, this free tool allows businesses to manage how they appear in Google Search and Maps.

In the realm of digital marketing, businesses continually seek strategies to enhance their search engine optimization (SEO). A critical component underlining the success of local organic SEO is blogging. This article elucidates the significance of blogs in boosting local SEO and outlines methods to outperform competitors using content-driven strategies.

Texas is raising the stakes for marketers who reach customers in the state. Starting September 1, 2025, Senate Bill 140 (SB 140) expands and sharpens Texas's existing telemarketing and solicitation laws to explicitly cover texts, multimedia messages, and modern marketing outreach.

In the world of digital marketing, things move fast. The strategies that worked last year might not be enough to get you noticed today. If you've heard terms like SEO, AIO, GEO, and AEO and felt a little lost, you're not alone. The search landscape of 2025 is more complex than ever, but understanding these key concepts is the first step to staying ahead.

PanoramaNOW's multiple Facebook Groups makes us a more valuable partner to businesses, since we can offer exclusive reach, credibility, engagement, and exclusivity. "Managing one successful Facebook group already creates a valuable opportunity to connect businesses with a loyal and engaged audience. But when you administer several popular Facebook groups, the value you bring to your clients grows exponentially. Each group PanoramaNOW oversees has its own unique membership, interests, and community culture, which means you're not just offering access to one audience—you're opening doors to multiple communities at once," stated John Marx from Fawkes Digital Marketing.

Instagram has become a cornerstone of modern marketing, but not all numbers tell the truth. Many businesses see flashy stats like "500,000 views in 30 days" and assume it equals sales, influence, or credibility. Unfortunately, these metrics are often misunderstood and sometimes manipulated. This confusion leaves many small businesses vulnerable to being overpromised results and underdelivered outcomes.

Who? What? Where? When did this happen? Last night I was hit with from an SEO friend of what is an LLMS.txt file? Is it useful? Do I need it? Well, I got you! This is everything you need to know about LLMS.txt files and how you can use it to give yourself that competitive edge over your competition.

Here's a pillar blog draft you can publish (or adapt) that explains Texas SB 140 in plain language, highlights similar laws in other states, and shows how Brilliance CRM can help businesses stay compliant while saving money.

A Google Business Profile (GBP) is one of the most powerful tools for local SEO and online visibility. But when duplicate listings appear, they can confuse potential customers, split reviews, harm rankings, and even lead to suspensions. If you're seeing multiple profiles for the same location, it's critical to clean them up — but the process must be done carefully to avoid removing or damaging the verified listing.

Email marketing isn't dead. In fact, it remains one of the most cost-effective, ROI-positive strategies available. But with spam filters tightening and sender reputation playing a bigger role in inbox placement, getting your emails delivered is tougher than ever. If you're seeing low open rates or landing in spam, this guide will help you understand why and what to do about it.

In 2025, artificial intelligence has evolved from being a futuristic concept to a core component of everyday business, marketing, creativity, and productivity. Whether you're a solopreneur, a digital agency, or a large enterprise, understanding which AI systems are leading the industry can give you a competitive edge. This pillar article breaks down the most powerful and practical AI platforms of the year.

In the fast-paced world of social media marketing, businesses often believe that more is better — that posting multiple times a day is the key to rapid growth. However, this approach can sometimes backfire, especially for small or growing businesses with limited audience engagement.