Blog Articles from Fawkes Digital Marketing

A successful website is much more than just an online presence—it's a powerful tool for informing, engaging, and converting both current and potential customers. Whether you're running a small business or a large enterprise, your website needs to communicate clearly, build trust, and guide users toward taking action. But what key elements should every website include to achieve these goals?

Imagine a low-cost showroom giving every customer and potential customer 24x7 access that educates and provides a consistent message generating revenue for you. That is what a well-designed business website will do for you.

Website hosting only is just asking for your business to fail and not grow. As business owners, we all want our businesses to grow, thrive, and reach our expectations. Website hosting alone is a "Field of Dreams" where you build it and "Hope they come."

A benefit of the internet is you can do whatever you want with it. We're going to answer why you should drop the "over creativeness" on your website, use industry best practices, and adjust your website continuously to fit these best practices.

We know that sometimes dishing up thousands for a new website is not an option, especially when you are starting your business. You want your business to be found and you want it to be custom made to promote your business. What you don’t want is to pay for a website that will put you out of business. You want your website to generate business and help you grow without nickel and diming you around every corner.

We have never been fans of sliders as we found them distracting, not helping with your call to action or sales funnel. We won’t deny that having a slider can “look cool” but a website is more than just looking cool. You want to bring people into your sales funnel and buy from you. I will take a sale any day of the week over being the cool kid on the block. There’s more though than just your sales funnel to think about when it comes to a slider on your homepage (or any page for that matter). Let’s look at some of the drawbacks of sliders as well as how you can still have that cool kid wow factor and get rid of those drawbacks.

A domain registrar is whom you purchase your Internet domain name from. For example, jm2marketing.com purchased their domain name from a company called GoDaddy. They are not the only game in town. There are names like Network Solutions, 1&1 Internet, and Namecheap is just a few of the main players in the United States.

We are JM2 (JM Squared) Webdesigners & Marketing from Valparaiso Indiana but that is not what we are talking about today. We are going to talk about the power of two great digital marketing products that separate are good but together can be great. We hear many social media marketers say you need social media and a website is a waste of your dollars and marketing time. We hear the opposite from those that do websites but not social media in that you only need a website and social media is a waste. Both thought processes are the furthest from the truth. Quality marketing requires you to use both and use both effectively! They should work together, complement each other, and help drive traffic to each other. Why you need both we will describe in this article and this will certainly not be a complete list, but it surely will show you why you need both.

Having a website that is effective is a requirement of any business that wants to grow. If you are from a small city like Valparaiso Indiana or a large city like Chicago Illinois you need a website (and social media) that work together to tell your story. But why is it important for both small and big cities alike? We all can understand the big city as there is a lot of competition, big budgets, and a desire to grow to be bigger. Well, big city folk, the small city and small towns want the exact same thing and often have as many competitors and many times even more demanding customers. In big cities, you have companies that often have large marketing budgets and in small cities and towns you have a lot of startups that want to grow and become bigger than they are today. Big and small cities want to grow, make money, and contribute to their local economy. But what is needed for a website to truly achieve these results? This is something we are continually asked and we are going to cover twelve items that are required to have an effective website.