Blog Articles from Fawkes Digital Marketing

Press releases can produce major benefits to a business for marketing even when they do not reach major media outlets. You will find both free and paid press release outlets that can help promote your press release. Utilizing both is a key that we always use to gain the largest buzz for our clients. With paid advertising you can feel more confident your PR will reach more people and appear in leading publications. Getting your good word out to news organizations is never an easy business and getting a journalist to write about you is never easy. Without a press release they certainly will not know and with one you stand a better chance of being heard.

I am a software developer and a marketer. These are two totally different sides of a mind to use. Thankfully I have multiple voices in my head that allow me to accomplish both successfully and break out of the norm. Being a software developer means I am a nerd, analytical, agile thinking, and an introvert. Being a marketer it means I need to think differently, look at everything, and agile thinking. Everything says "think out of the box." I say "what box?"

It’s a new month and the month that kicks off for many business owners the holiday marketing season. Marketing is never-ending. Marketing does routinely pick up at certain times. It is also time we started to think about the end of the year which means shopping, snow, colder weather, and people talking nice and pushing us out of the way for that most valuable holiday find. We don’t like the thought of the cold, but we are all in the service business.

I truly love how in tune the JM2 team is when it comes to marketing and helping companies grow on social media. Yesterday afternoon when I got back into the office late Kyle was wanted to talk about some concerns he has not only with our clients but with social media/digital marketing. At first, it was related to all things in Northwest Indiana but turned to nationally and then internationally. This is what you call a progressive team player that is thinking not only how to help and assist others in being successful. His concern was about how people are completely screwing up their social media which goes well beyond social media. This is social media, digital marketing, and websites altogether. With what he talked about I know he will be writing several articles on it, but I started thinking of several items that can help your brand achieve success when doing social media.

We feel it is great that companies in Northwest Indiana and really all over the United States are looking to streamline and save money. The question comes to where do you automate and have truly in-personal communication and where do you have that personal touch we all enjoy? Technology has a place to help cut costs. No longer do you need to pay $500-$1,000+ for social media digital marketing management. Technology can help keep costs low and increase your brands reach. Let the computer do the heavy lifting that used to take hours to gather information so that you can focus on what matters; the customer. Let’s look at where technology can (and should) be used, where it can (and shouldn’t be), and where you need to still use that 100% personal touch.

Back before 2010, and even today some people have too much social media. One might wonder how you can have too much social as social is getting out there, talking, and getting your good word out to the masses. Well, it can happen to everyone, including you. You can have too much social and when you do you will actually set your social media back. Social media is as important to have a website with great content and optimized for not only your readers but the search engines.

At one time we have all procrastinated and waited until that very last moment to try and get something done. We are normally not happy with the results and the results tend to show that we rushed, didn’t think everything through, and almost certainly didn’t get the results we were expecting. We have seen this a lot and even with ourselves in years past where we only marketed our company when things were slowing down. We went into a panic mode saying we need to add a customer or we’re doomed (well not that bad but I think you understand).

Marketing like everything isn’t hard but a time-consuming process that requires diligence and a strive for excellence. There is a service marketing standard called the 7 P’s of marketing. There’s also an 8th P which we will also cover which extends the 7 P’s to include one more (go figure). By being patient, studying your market, and taking care of your customer’s needs marketing is something that can propel your business to a new level.

As software developers, we understand the importance of change and being agile. After all, software development is all about being agile. Technology changes at a pace that quickly overwhelms traditional marketing methods and why there has been a shift to being agile. No longer does traditional marketing work.