Website Lead Capture
Your website should give every inquiry a clear next step.
Fawkes can connect your website to practical lead-capture tools, notifications, callback requests, and Brilliance One workflows so new opportunities reach the right place instead of getting lost.
Brilliance-Powered Lead Capture
A website should not stop working when your office closes. Forms, callback requests, and other lead-capture points can continue collecting customer information whenever someone is ready to reach out.
Connected Communication
Website activity can be routed into email notifications, contact requests, callback workflows, or Brilliance One processes based on how the business wants new opportunities handled.
Lead Capture Essentials
The goal is simple: make it easier for a visitor to become an opportunity and easier for your team to know what should happen next.
Capture basic lead information, contact requests, quote inquiries, and other customer actions even when your office is closed.
Send website inquiries to the appropriate inbox or team member so new opportunities are easier to review and respond to.
Move new inquiries into the appropriate next step, including callbacks, quote requests, contact workflows, or Brilliance One.
Use website forms to collect the information your team actually needs instead of relying on vague or incomplete inquiries.
Notify the appropriate people when a new website lead arrives so opportunities can be reviewed more quickly.
Connect website inquiries to Brilliance One when the business needs CRM records, automation, communications, task routing, or deeper follow-up.
From Visitor to Opportunity
A visitor completes a form, requests a quote, asks for a callback, or takes another defined action on the website.
The inquiry is sent to the appropriate inbox, team member, notification path, or connected Brilliance One workflow.
The business can respond directly or use Brilliance One for CRM tracking, communications, automation, tasks, and additional workflow steps.
Website Experience
Fawkes focuses on the customer-facing website experience, including clear calls to action, contact forms, quote requests, landing pages, and other lead-capture points.
Business Workflow
When the business needs CRM records, automated follow-up, email or SMS communication, task routing, pipelines, reporting, or deeper customer workflows, Brilliance One can provide the operational layer.
Turn Visits Into Opportunities
Tell us how customers contact your business today and what should happen after they reach out. We can help create a clearer website lead-capture path and connect it to the right workflow.