Blog articles written by Fawkes Digital Marketing

The Secret of Success Through Text Marketing: Part 1

By Kyle Hovanec on 1/31/2017 12:00:00 AM | Tags: User Experience, Text Marketing, Marketing, Customer Service

Text messaging is more than sending messages to friends and family. It has quietly become an incredibly effective marketing tool for businesses to send promotions, information, and sales pitches to their clients. While it's easy to assume that text messages wouldn't be an effective way to reach clients and customers due to the unfortunate tendency for people to become annoyed with an overabundance of texts, research and experience have produced surprisingly contrary results and shown to be an incredibly effective form of reaching out and making sales.

The 2017 Adventure Begins at JM2!

By Kyle Hovanec on 1/6/2017 12:00:00 AM | Tags: Employees, Marketing, Business, Blog, Content, Social Media, User Experience, Customer Service

For many people and businesses, 2017 is a year to start fresh and work on new possibilities and functions designed to help your company grow. At JM2. we're also excited to start 2017 on the right foot as we are always looking at new ways to bring more to our clients and work on new ways to help them and their business grow.For me, 2017 presents an opportunity to engage with our clients even more as we help them achieve their goals for the year. As someone who's job is to speak with clients both old and new, this direction is something that fills me with endless possibilities of what we can do together. Out of all the things we are doing in 2017, here is what I'm most excited about.

Being Yourself is Never a Gamble

By Kyle Hovanec on 10/14/2016 12:00:00 AM | Tags: Marketing, Customer Service, Employees, Business, Branding, User Experience

Yesterday we had the opportunity to be part of a Chamber Networking Night, a night put on by a city chamber that brings together local businesses to set up flashy booths, give away free goodies and interact with other visitors, clients, and businesses.

Above and Beyond

By Kyle Hovanec on 10/6/2016 12:00:00 AM | Tags: Blog, Productivity, Customer Service, User Experience, Employees

Many businesses will claim that they go above and beyond what is necessary to make their clients happy. Phrases like "the customer is always right" and "we're here for you" are often tossed around with little care to if they actually do stick to their word.

Longer Tweets are Here!

By Kyle Hovanec on 9/21/2016 12:00:00 AM | Tags: Twitter, Content, User Experience, Business

The days of having to make the choice between your message and your media are about to become a thing of the past thanks to Twitter's latest character length update.

Pictures, GIFS, videos, links to quoted tweets and polls will no longer count towards your overall 140 character word count. This means that your posts will now allow you to tweet as you normally would without having to worry about other media taking away from your character count.

When Clients are More than Clients

By Kyle Hovanec on 9/8/2016 12:00:00 AM | Tags: Life, Customer Service, Blogs, Employees, Business, User Experience

Every once in awhile, we have one of our clients stop by our office. While most clients stop in businesses to discuss problems or issues, we do something a little different with this particular client.

We just talk

That's right, we talk. Not about business and not about selling him another new product. We just talk about whatever comes to our mind. Sometimes it's about family. Sometimes it's about current events, but not matter what the topic, we take the time so sit back, relax and talk.

Can color stop you from smoking?

By John Marx on 6/10/2016 12:00:00 AM | Tags: User Experience, Website, Color Theory

As a web design and becoming more everyday a marketing company we find that color theory is in our life more each and every day. When reading an article this morning we found the ugliest color in the world; Pantone 448 C. This color according to studies can actually persuade users to stop smoking and more. So what can the ugliest color in the world do? Read on and find out how color can play a part in your life whether you living in Indiana, United States, or even Australia.

Being Stronger Online

By John Marx on 6/6/2016 12:00:00 AM | Tags: Website, User Experience

You may have started your business solely on social media due to being quick to get online, you already knew social media, the price being free is a great price, you didn't think you needed branding, and it's where all your customers were and still are today. You've since learned that part of branding and building your relationship online requires more than just social media. Your business requires a positive message that you control and your customers can find you quickly and easily on mobile search. With a website you have control over all aspects to promote your business positively online in the way you want by your online employee that works for you. This doesn't mean that social media isn't important. It is and you should not neglect it; just like you shouldn't neglect your website.

Do your forms convert?

By John Marx on 4/4/2016 12:00:00 AM | Tags: Website, User Experience, Analytics

When you build a website one item that is rarely thought about is the conversion rate of your online forms. You can see in your Google Analytics or other analytics program that people go to a specific page. But how do they use that page once they are there? Standard analytics products will not give you that valuable information. You are up to guessing and "assuming" what your visitors are doing. With form analytics you can see clearly how long a user is using each individual field of a given field on a form, where they abandon, and how long they are on each individual field.

Mobile Website Needs

By John Marx on 11/7/2015 12:00:00 AM | Tags: Website, User Experience, Security, Responsive Design

Every time the latest search engine report comes out about how people are utilizing search on mobile devices you why are many websites not mobile friendly. The other question is why treat mobile as a second class citizen when more people are using search on mobile devices than desktop devices. We build every site in a mobile first thought process using responsive web design (RWD).

Hidden pieces of website building

By John Marx on 10/11/2015 12:00:00 AM | Tags: User Experience, Website, SEO

There are many components that are visual to your site visitors when you build a website. These are the graphics, look-and-feel, search, forms, and the content the site is written for the site. There are actually more items on a website than just these visual aspects. In this article we will be covering some, not all, of the hidden aspects of a website that you should consider. Whether you get a dozen visitors to your website per month or hundreds of thousands of visitors these items are all important aspects that we consider for each client project that we take on.

Why User Experience (UX) Matters

By John Marx on 3/12/2015 12:00:00 AM | Tags: User Experience, Website

User experience (UX) is how a person feels when interacting with your website or your employees feel when they interact with your business applications. UX encompasses a lot of factors, some that are controllable by designers and developers and some that are environmental or just user preference. These factors include usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction and marketing.

But UX is not exactly the same thing as usability, although they are closely related. UX is the experience, emotion, intuition and connection a user feels when using a site or product. Usability is more about the effectiveness of a site design and how user-friendly it is. Usability is a key component of the overall user experience. When working with and designing your user experience the usability aspects should be equally thought of during the process.

Blog Articles from Fawkes Digital Marketing