Blog Articles from Fawkes Digital Marketing

Email marketing isn't dead. In fact, it remains one of the most cost-effective, ROI-positive strategies available. But with spam filters tightening and sender reputation playing a bigger role in inbox placement, getting your emails delivered is tougher than ever. If you're seeing low open rates or landing in spam, this guide will help you understand why and what to do about it.

We're noticing a recurring issue with subject lines that lack impact, resulting in open rates of less than 10%. This situation often leads to the misconception that email marketing isn't effective. The key change needed is in crafting subject lines that resonate with your recipients, making your bulk emails more successful.