Complete Hashtag Strategy Guide
By John Marx on 10/9/2025
Hashtags are one of the most powerful tools for increasing visibility, engagement, and brand recognition across social media. When used correctly, they help your content reach the right audience, join trending conversations, and build long-term awareness for your business. But when used incorrectly or inconsistently, they can clutter your message and limit your reach. This complete guide from Fawkes Digital Marketing breaks down everything you need to know from choosing the right hashtags to advanced optimization techniques so you can confidently use them to grow your brand and achieve measurable results online.