Blog Articles from Fawkes Digital Marketing

For local businesses (like law firms, restaurants, salons, contractors, etc.), GEO + local SEO becomes even more powerful. Here's how GEO applies locally:

For years, traditional Search Engine Optimization (SEO) meant climbing Google's "10 blue links" to capture clicks from people searching for products or services. But today, consumers increasingly rely on Generative AI search—ChatGPT, Gemini, Perplexity, and Google's own AI Overviews—when making buying decisions.

In the world of digital marketing, things move fast. The strategies that worked last year might not be enough to get you noticed today. If you've heard terms like SEO, AIO, GEO, and AEO and felt a little lost, you're not alone. The search landscape of 2025 is more complex than ever, but understanding these key concepts is the first step to staying ahead.