Introduction: Why Duplicate Google Business Profiles Are a Problem
By John Marx on 7/11/2025
A Google Business Profile (GBP) is one of the most powerful tools for local SEO and online visibility. But when duplicate listings appear, they can confuse potential customers, split reviews, harm rankings, and even lead to suspensions. If you're seeing multiple profiles for the same location, it's critical to clean them up — but the process must be done carefully to avoid removing or damaging the verified listing.