Fawkes Digital Marketing Blog Article
Online reviews are the modern word-of-mouth -- and they're often the deciding factor between a customer choosing you or a competitor. In fact, over 90% of consumers read online reviews before visiting a business, and businesses with more positive reviews rank higher in local search results on platforms like Google.
At Fawkes Digital Marketing, we help hundreds of small businesses collect high-quality Google reviews without begging, bribing, or annoying their customers. In this guide, we'll walk you through how to get more reviews consistently -- and how we can help automate it for you. Many of these are the techniques we use -- so you're learning our secret sauce.
The simpler the process, the more likely customers will leave a review. We create a custom Google review link for your business so your customers can click and review in seconds -- no searching or clicking around.
Pro Tip: Use a short, friendly message when asking for a review: "It was a pleasure serving you! If you don't mind, would you leave us a quick Google review? It really helps our business!"
Want to get reviews in person? We provide our clients with custom QR codes that link directly to their Google Review page. You can:
Your customers just scan and review -- it's that easy.
Texting has a 98% open rate. A polite, personalized SMS message with a link to your review page is a great way to see a boost.
A great way to start is by having "Review Business Cards" that have a QR Code, previously mentioned, and your information that goes directly to your review site. This is a great way to show a friendly message with a 5-star iconography showing so people instantly want to.
If your business has a physical location where customers come rather than going to see them you can put up a dedicated kiosk to ask for reviews when a customer is leaving.
By embedding your latest 4/5-star reviews on your website, you build trust with new visitors and remind happy customers to share their experience too. We not only display your reviews in an eye-catching way, we also include a link directly to your review page -- making it effortless to contribute.
We use intelligent review request software that lets you enter the customer's name and email, and then:
This "set-it-and-forget-it" system works in the background, helping you build your review profile automatically over time.
With your review software setup a "drip campaign" to followup and ask for a review. Go beyond a one-off email. Set up a 3-part drip campaign:
Add a "Leave us a review" CTA with a link in all employee email signatures. An example would be:
"Happy with your service? [Leave us a Google Review!]"
A landing page asks: "Were you happy with our service?"
Have the business owner or staff record a 30-second video thanking the customer and kindly asking for a review with a link in the description.
Run internal contests with staff:
More on QR codes you can add your review QR code to:
It catches people at the right moment — post-purchase satisfaction.
Showcasing a "Review of the Week" on your homepage or Instagram stories can subtly encourage others to contribute.
Tagging customers (if applicable) also increases exposure.
Send different review request messages depending on the service or product purchased.
Example: For quick fixes vs. premium installs — different tones work better.
For services/products that take time to appreciate (like HVAC installs), delay the review ask by 5–10 days.
Automate it based on when the real value hits.
Create a physical or digital "Wall of Love" with printed quotes from reviews.
When customers see that others are sharing, it reinforces the habit.
If your client uses a customer portal or SaaS product, add a persistent "Leave a Review" link in a sidebar or settings screen.
Post it on social, email it, or embed it on the website — it's personal and builds trust.
Post positive reviews on social media and include a CTA like:
"We love hearing from happy clients! If we've helped you, drop us a review here [link to the site]."
Showcase reviews on your social page and leave a link for others to as well.
E-commerce businesses can include a review link in order confirmation or shipping emails — when the customer is still engaged.
We've helped businesses in every industry -- from HVAC and legal to real estate and local restaurants -- collect more reviews, improve their SEO, and win more customers.
When you work with us, you get:
Let us take the stress out of asking for reviews -- and help you build a reputation that drives real results.
Contact us today and ask about our Google Review Boost Package. We'll get you set up in just a few days.