Blog Articles from Fawkes Digital Marketing

No we are not talking the force from one of our favorite movies; Star Wars. What we are referring to is forcing users to provide you with their name/email address on your terms to read articles and information on the internet rather than their terms. There are two beliefs and we will cover both of these along with what we do and how we have increased our business. Let's go on this debatable journey.

Search Engine Optimization or SEO for short is a key component to getting your website to rank well. In today's article we are going to cover the bare minimum to rank well on Google, Yahoo, and Bing. These are predominantly the three most used search engines and feed many of the smaller search engines on the Internet. This will not be a complete guide to what we do for our clients under our monthly maintenance contracts but for those not wanting a maintenance contract, with another company, or would like additional knowledge regarding your SEO this guide is for you.

We routinely will work with clients and look at what they've built and many have come close to hitting all the major point for on-page SEO success. They are normally just missing a few items to take their page from good to great. With this article we are going to share some of our core SEO optimization techniques to help you take your pages from good to great.

As a web design and becoming more everyday a marketing company we find that color theory is in our life more each and every day. When reading an article this morning we found the ugliest color in the world; Pantone 448 C. This color according to studies can actually persuade users to stop smoking and more. So what can the ugliest color in the world do? Read on and find out how color can play a part in your life whether you living in Indiana, United States, or even Australia.

During the past several weeks we've talked to a half dozen companies wanting to be part of our maintenance programs for the unlimited website updates, social media monitoring, and handling their social media for a lot less than a part-time employee. One question that always comes up is which social media outlet(s) should you be on. For some it is just one while others it is more than one. We've created this article to help define which social media outlet is best to choose based on the social media outlets we typically use with our customer's.

We deal with a lot of website redesigns on a monthly basis. We see just as many that do it themselves or hire someone only to see their rankings on the search engines drop because of basic items that are forgotten. In this article we'll cover some of the basic items to look for in a website redesign. Many will apply to new sites as well but for this article we are going to focus solely on website redesigns.

You may have started your business solely on social media due to being quick to get online, you already knew social media, the price being free is a great price, you didn't think you needed branding, and it's where all your customers were and still are today. You've since learned that part of branding and building your relationship online requires more than just social media. Your business requires a positive message that you control and your customers can find you quickly and easily on mobile search. With a website you have control over all aspects to promote your business positively online in the way you want by your online employee that works for you. This doesn't mean that social media isn't important. It is and you should not neglect it; just like you shouldn't neglect your website.

Would you hire someone, assign them a desk, hand them your company brochures & flyers, tell them to sell, leave them be, and pay them? We think you probably wouldn't. This is why the first of the month is an important time for any website. Your website or as we call it your online employee is your cheapest employee that can help drive revenue, customer adoption, increase engagement, and more. In this article we will go over what we see as the first of the month checks every business online should do.

When the public started using the Internet back in 1995 online marketing was truly born. As each person came onto the Internet online marketing became more important. Today you will hear of many ways and solutions for what online marketing is. Who is right and what is the right way to do online marketing? We will cover what the top six items are and what the "real answer" truly is.